Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Social Media Manager
Location: KINGSTON, 3 days/ week in office requirement
About the role:
You're a social native who knows how to connect FMCG brands with the communities that celebrate them. You'll work as the cultural navigator for a handful of well-known ice cream brands, translating consumer insights into compelling social storytelling that entertains and inspires audiences. You have a forward-thinking mindset with the initiative to test innovative approaches and stay ahead of trends
You will be able to ideate social content from briefs and trends, guide the creation of content, working closely with a content creator and creative team, track its performance and know the levers to pull to continually improve results and optimise content approaches.
You are excellent at close team collaboration, client management and are a confident social expert that clients and colleagues can rely upon for social knowledge and guidance.
What you will be doing:
Across a maximum of 3 brands you will:
Listening and Engagement
- Listen and respond consumer comments and questions in the brand tone, with the aim of driving further engagement and brand love
- Provide on-brand responses to influencer and consumer @mentions
- Track trends, community conversations and creator content to identify opportunities for the brand to react to with entertaining content and comments
Content
- Monitor feeds for relevant opportunities to inject the brand into culture
- Spot new influencers for partnership opportunities
- Lead the identification of reactive opportunities and the orchestration of the brand’s reaction in a timely manner
- Write copy for organic posts and paid content
- Collaborate with Content Creators in ideating content, and lead the briefing of content creation
- Champion platform best practice across all content developed for your brand – ensuring content is platform native
- Bring fresh content ideas to further drive community engagement
- Social listening to understand what our community is discussing, and translate this onto social media
Planning and client partnership
- Receive and interrogate briefs from clients and supporting in brief development to creative teams and other partners
- Help to craft Tone of Voice guidance for FAQ and copy for brand’s social channels
- Support in development of social channel strategy workstreams
- Plan and create social content calendars
- Present content ideas and brand social strategy to clients
- Track and report on content performance and social analytics
What you need to be great in this role:
- This job is best suited to an individual with at least 2 years of experience working in an agency or client side on brand marketing through social media.
- A well-rounded creative individual who is always innovating, initiating, and creating.
- Be responsive to cultural zeitgeist which provides an opportunity to tell our brand’s story
- Level-headed, strategic thinker
- Entrepreneurial and proactive - ability to spot opportunities to create content and help clients achieve their business ambitions
- You’re excited about the integration of Gen AI tools and approach new innovations with energy and curiosity
- Creative flair and excellent written communications skills and great copywriting
- Nuanced and thorough knowledge of social platforms – and how brands can best leverage them to achieve commercial results
- Keen interest in digital trends and popular culture
- Works well under pressure and highly organised, being able to manage multiple priorities at once
Req ID: 16137
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Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
