Commercial Social Media Manager

We’re launching two new social channels and need someone to bring them to life – turning Global’s world-class advertising products into unmissable stories for the marketing, advertising and media communities.

You’ll sit in the Commercial Marketing team, working across Audio, Video and Outdoor, with a major focus on our market-leading Outdoor business. You’ll own Global’s Commercial presence on LinkedIn and Instagram day-to-day, creating bold, social-first content that drives consideration and preference for Global as a media partner and ultimately, revenue. This is a hands-on role for a resourceful self-starter who loves spotting a good story, understands B2B social inside out, and is excited to help shape how Global shows up to partners, advertisers and the agencies that support them.

As Commercial Social Media Manager your role involves: -

Channel ownership and strategy (20%)

• Take long-term ownership of Global’s Commercial presence across LinkedIn and Instagram, with a clear focus on brand marketers, media agencies and Outdoor specialists

• Devise a segmented audience and channel strategy, defining content pillars and series that are aligned to Commercial priorities and ensure Global’s new social channels are recognised as must-follow destinations for agencies and advertisers. This includes an adoption strategy internally, and using the sales teams

• Act as the day-to-day guardian for tone of voice, quality and consistency, ensuring the channels reflect Global’s leadership in advertising and creativity whilst staying rooted in our B2B audience’s needs

Content creation, storytelling and production (30%)

• Plan, create and publish always-on and campaign content within defined content pillars, from thought-leadership posts to case studies, behind-the-scenes and real-time moments

• Translate Global’s advertising products, partnerships, research and big ideas into engaging, platform-native social stories that marketers feel inspired by

• Manage a rolling content calendar that balances planned campaigns with reactive opportunities tied to industry trends, news and moments in culture or media trends

• Be resourceful in content production: concept, shoot and edit social-first video and image assets, using basic video editing and Photoshop (or similar) to create reels, short-form video, motion graphics and thumb-stopping posts

• Write confident, on-brand copy for social posts that can distil complex or commercial subject matters into simple and compelling messages

Insight-led growth and performance (20%)

• Grow reach, followers and engagement among brand marketers, planners and buyers at agencies, and Outdoor specialists, focusing on quality of audience and depth of engagement

• Track performance and engagement across channels, using insights to continually refine formats, messaging, posting cadence and creative

• Recommend, test and refine new formats and features to keep Global relevant

• Feed performance learnings back into the wider Commercial Marketing team to inform wider campaign planning and go-to-market activity

Story-hunting and cross-functional collaboration (30%)

• Work closely with colleagues across Outdoor, Audio, Video, Insight & Data, CRM, Comms and Product to uncover stories, launches and moments worth amplifying

• Have your ears to the ground across the business and the wider industry, spotting opportunities to respond to marketer conversations, trends and hot topics with smart, timely content that is appropriate for Global and its values

• Devise simple processes, playbooks and templates that make it easier for teams to bring you ideas that can be turned into impactful social content

What You’ll Love About This Role

Think Big: You’ll build and define Global’s dedicated B2B social channels from the ground up, shaping how we show up to advertisers and agencies across the UK

Own It: You’ll get the freedom to experiment with formats, ideas and creative approaches, backed by a team that is ambitious, supportive and hungry to do standout work.

Keep it Simple: You’ll see your content spark real commercial conversations, influence perceptions of Global as a media partner and contribute directly to revenue.

Better Together: You’ll work closely with talent colleagues across the breadth of Global’s incredible portfolio of products, finding fresh ways to tell their stories

What Success Looks Like

In your first few months, you’ll have:

• Launched Global’s new B2B social channels with a clear tone of voice and a consistent flow of high-quality content

• Built and refined a content calendar that balances planned campaigns with reactive posts that tap into live industry conversations

• Built strong relationships with key stakeholders across Commercial, Outdoor, Marketing, Creative and Insight, becoming a trusted partner for social amplification

• Demonstrated early impact through growth and engagement metrics, and clear examples of how your content is helping drive awareness, preference and commercial interest

What You’ll Need

• Solid experience running social channels end-to-end in a B2B, media, advertising or marketing environment

• Strong grasp of LinkedIn and Instagram, including how to grow the right audiences and read performance metrics

• Confident storyteller with a sharp editorial eye, able to turn complex commercial propositions into simple, engaging social content

• Hands-on creator, comfortable shooting and editing social-first video and using basic video-editing tools and Photoshop (or similar) for reels and posts

• Organised, proactive and collaborative, able to manage a busy content calendar, work at pace and build strong relationships across teams

• Creative and commercially minded, with a real interest in media and advertising and how marketers use Outdoor, Audio and Video

• Collaborative & curious: a team player who asks great questions, seeks feedback, and brings fresh ideas to the table.