Digital Marketing Specialist

About the Role 

As a Digital Marketing Specialist, you'll play a key role in CIG's marketing team, primarily owning the CRM channel while also supporting on wider digital marketing activity including paid media and performance reporting. Working closely with the Senior Digital Marketing Manager, you'll help drive player acquisition, engagement, and retention across our PC titles. 

About the Company 

Founded in 2012, Cloud Imperium Games creates cutting-edge video games that defy expectations. We're currently developing Star Citizen, a record-breaking multiplayer online space sim, and Squadron 42, a cinematic single-player adventure set in the same universe. Join us as we break boundaries and make videogame history. 

What you’ll do: 

• Own the end-to-end delivery of CRM email campaigns from brief through to deployment and reporting, including A/B testing to optimise performance across channels and creatives 

• Confident writing and adapting copy for different audiences, channels and purposes 

• Plan and execute retention, re-engagement, and monetisation campaigns — spanning go-to-market launches, major updates, and ongoing player lifecycle activity 

• Support the Senior Digital Marketing Manager on paid media campaigns across Meta, Google, TikTok, YouTube, and Reddit, including asset briefing and development in collaboration with the creative team 

• Track, analyse, and report on key performance metrics across CRM, paid media, and player behaviour, translating data into clear, actionable recommendations 

• Collaborate cross-functionally with the community and social teams to keep messaging aligned with player sentiment, while staying close to competitor activity and trends in the PC gaming space 

What we’re looking for: 

• Proven experience in a CRM management role, within a fast-paced digital environment. 

• 1–3 years of experience in digital marketing,  

• Comfortable working with and making minor edits to HTML 

• Hands-on experience with a CRM or email marketing platform (e.g. Braze, Klaviyo, Mailchimp, or similar) 

• Exposure to paid digital channels (Meta, Google, TikTok, YouTube, Reddit, or similar) 

•  Can interpret campaign performance data and work with analytics tools such as Google Analytics or Tableau 

• Knowledge of basic SEO practices and tools 

• Strong attention to detail and organisational skills, with the ability to manage multiple workstreams simultaneously 

• Excellent written and verbal communication skills, with a collaborative approach to cross-functional working 

Diversity Statement 

CIG is a global company, staunchly committed to cultivating a culture and workplace that celebrates all backgrounds, lifestyles, and perspectives. Together, we are creating a space where authentic recognition, appreciation, and understanding of the importance of diversity is fostered by everyone. As an Equal Opportunity Employer, we strive to build a team that represents all walks of life, and we want every employee to bring all the things that make them unique to the work environment. The universe is as vast and varied as the people in it, and it's our differences that make it special. 

Fraud Statement 

We are aware of people receiving job offers that fraudulently allege to be from CIG. These types of fraud can be carried out through false websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal info like bank account numbers, identification numbers, etc. through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. 

If you suspect fraud, please report it to your local authorities, as well as reaching out to us at info[@]cloudimperiumgames.com with any information you may have.