Manage and optimize global paid acquisition campaigns across various digital channels, analyze performance metrics, and implement tracking and attribution strategies to enhance campaign efficiency.
ThinkMarkets is a global financial technology company, specializing in providing multi-asset trading solutions to thousands of clients around the world. With our flagship ThinkTrader platform, we make it available for our clients to trade the world 24-hours a day. Our mission is to bridge the gap between traders, investors, and platforms by allowing access to global markets and thousands of products, thus providing our clients with the ability to trade the world in the palm of their hand. We use the latest technologies to give traders seamless access to our proprietary trading platforms.
We are looking for a data-driven and commercially minded Digital Marketing Specialist to support the execution and optimisation of paid acquisition campaigns across multiple digital channels globally.
Key Responsibilities
Paid Media & Campaign Management
- Manage and optimise paid acquisition campaigns across multiple digital channels including Google Ads (Search, Display, YouTube, PMAX), Meta Ads (Facebook & Instagram), Reddit Ads, Snapchat Ads, Apple Search Ads, Quora Ads, and various programmatic advertising platforms and DSPs.
- Monitor campaign performance daily and adjust budgets, bidding strategies, creatives, and targeting accordingly
- Launch and manage multi-market campaigns across web and app acquisition funnels
- Support retargeting, audience segmentation, and lookalike audience strategies
Performance & Optimisation
- Track and improve KPIs including CPA, ROAS, CTR, CAC, installs, deposits, and conversion rates
- Conduct A/B testing across creatives, landing pages, audiences, and ad copy
- Analyse campaign performance and provide actionable recommendations to improve efficiency and scale
- Work closely with creative teams to develop high-performing ad creatives and messaging
- Experience with user acquisition and retargeting journeys.
Tracking, Attribution & Analytics
- Support the implementation and management of tracking and attribution infrastructure across platforms including Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, app attribution platforms, and Conversion APIs (CAPI).
- Understand attribution models, conversion tracking, and customer journey analysis
- Assist with troubleshooting tracking discrepancies, pixel implementation, and campaign measurement
- Build reports and dashboards to monitor campaign and funnel performance
Programmatic & Martech Exposure
- Support campaign execution across DSPs and programmatic advertising environments
- Work alongside analytics and product teams to improve attribution accuracy and campaign tracking
Requirements
- 3–6+ years of experience in digital marketing, paid media, or performance marketing
- Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, Analytics, or a related field
- Hands-on experience managing campaigns across Google Ads and Meta Ads
- Exposure to channels such as Reddit, Snapchat, Apple Search Ads, Quora, or programmatic advertising platforms
- Understanding of tracking, attribution, pixels, event tracking, and analytics
- Experience using platforms and tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Business Manager, and Looker Studio or similar reporting and analytics tools.
- Understanding of performance metrics, including CPA, ROAS, CTR, LTV, CAC, and conversion funnels
- Analytical mindset with the ability to interpret campaign data and optimise performance
- Experience within fintech, trading, FX/CFD, crypto, or financial services, including user acquisition, activation, retargeting, and retention strategies.
- Familiarity with mobile attribution platforms, APIs, and server-side tracking is a plus
- Exposure to AI tools, automation platforms, and AI-assisted marketing workflows is advantageous
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