The Role
We are looking for an experienced product marketer to develop, lead, and execute the GTM strategy across Morningstar DBRS credit rating products and services for our EMEA market. In this role you will deliver data-driven market and audience insights, clear product positioning and messaging, and execute effective demand generation campaigns, identifying areas of growth to target in key markets. This role will start with one direct report and offers a great opportunity to expand as a leader in a growing region, while making a meaningful impact on one of Morningstar's largest and fastest-growing business units.
The Senior Marketing Manager will oversee all product marketing activities in the EMEA region and will serve as subject matter expert to the other regional product marketing leads, while leading regional pipeline growth. This role requires significant cross-collaboration, and will partner closely with Business Development, Brand and Event Marketing, and other internal teams to push initiatives forward.
To be successful in this role, you'll have experience developing campaigns and GTM strategies within the financial services sector or a related industry and are capable of translating strategies into ROI-driven demand generation campaigns that materially impact the bottom line. You will also have exceptional communication skills in both internal and external messaging, and a track record of effective cross-functional collaboration.
This role reports to the Global Senior Product Marketing Manager in New York, and can be based in Frankfurt, Madrid, or London. We follow a hybrid policy in which you will work onsite at least 3 days per week.
Key Responsibilities
- Own Craft the go-to-market strategy for the credit ratings products and services to deliver business growth in EMEA
- Oversee and coordinate the credit ratings marketing calendar of programs, campaigns, and events in the region to ensure operational alignment and efficiencies
- Develop continous competitive landscape analysis and main competitive intelligence for the credit rating business and provide actionable insights to the cross-functional teams
- Build data-driven, integrated demand generation programs and campaigns, and execute and optimize them to meet pipeline goals for new and existing business
- Develop and implement a content marketing strategy that leverages our thought leadership content to meet demand generation objectives
- Deliver in-house events such as roadshows, webinars, happy hours, etc. as part of the integrated demand generation campaigns, partnering with Central Events Marketing to plan and execute the events
- Own the pre-event promotion and post-event follow up campaigns, event lead capture strategy, and event collateral development for all external and in-house events
- Develop client testimonials, case studies, and other content to support marketing programs and enrich sales and marketing materials
- Write compelling copy for campaign and sales enablement assets (emails, ads, landing pages, one-pagers, etc.) that resonates with the target audience and drives action
- Measure, analyze and report on the success of product marketing programs to stakeholders and identify opportunities to continuously improve our outcomes relative to our goals
- Perform other duties as necessary from time to time to achieve business goals
Requirements
- A bachelor's degree in marketing, communications, or a related field
- A minimum of 5 years of successful product marketing experience within the financial services industry, knowledge of credit rating products is highly desirable
- Track record of developing campaign strategies and creatively translating into compelling demand generation programs and campaigns
- A demonstrated history as a proactive leader, capable of owning major initiatives, delegating work, and ensuring timely delivery
- Strong digital marketing experience, with expertise knowledge of email marketing best practices and hands-on experience using marketing automation platforms such as Pardot
- Exceptional communication skills with experience crafting positioning statements, product messaging, and compelling marketing copy
- Data-driven approach to solving marketing challenges and strong analytical skills to translate both qualitative and quantitative data into opportunities for action
- High attention to detail, ensuring impeccable execution across all regional campaigns
- Efficiently manage stakeholders and project timelines, juggling multiple projects simultaneously, and delegating workloads to deliver high-quality work within deadline
- Ability to travel as required
About Us
Morningstar DBRS is a leading provider of independent rating services and opinions for corporate and sovereign entities, financial institutions, and project and structured finance instruments globally. Rating more than 4,000 issuers and 60,000 securities, it is one of the top four credit rating agencies in the world.
Morningstar DBRS empowers investor success by bringing more transparency and a much-needed diversity of opinion in the credit rating industry. Our approach and size allow us to be nimble enough to respond to customers' needs in their local markets, but large enough to provide the necessary expertise and resources they require. Market innovators choose to work with us because of our agility, tech-forward approach, and exceptional customer service.
Morningstar DBRS is the next generation of credit ratings.
If you received and accept an offer from us, we require that personal and any related investments be disclosed confidentiality to our Compliance team (days vary by region). These investments will be reviewed to ensure they meet Code of Ethics requirements. If any conflicts of interest are identified, then you will be required to liquidate those holdings immediately. In addition, dependent on your department and location of work certain employee accounts must be held with an approved broker (for example all, U.S. employee accounts). If this applies and your account(s) are not with an approved broker, you will be required to move your holdings to an approved broker.
Morningstar's hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. While some positions are available as fully remote, we've found that we're at our best when we're purposely together on a regular basis, typically three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.
