Demand Generation Marketing Manager

Role

StarCompliance is one of the fastest growing SaaS technology companies in Compliance software and we are looking for a data-driven Demand Generation Manager with a passion for developing, managing and executing world-class ABM programs and events to expand our voice in the market, drive pipeline and accelerate the sales cycle in North America.

Responsibilities

• Work closely with your sales and sales development teams to develop customized, account-based marketing strategies that shine!
• Collaborate closely with the digital marketing team leveraging data that provides insights and trends to help shape the GTM strategy in your region
• Understand our buyer’s journey and leverage corporate campaign initiatives to build targeted, best-in-class ABX programs and events
• Monitor, track, and report success metrics of all programs, communicating results to sales and providing recommendations for continuous improvement.

Mandatory Skills, Knowledge or Experience

• Proven success managing and executing multi-channel demand generation programs and events
• 3 plus years years of ABM experience contributing to pipeline and deal acceleration with a B2B Enterprise sales team of 5 or more reps
• A deep understanding of demand generation performance metrics, lead progression and conversions from early TOF marketing stages, thru the end of the sales cycle and into customer advocacy
• Data-driven with strong analytical skills who can identify trends and insights to support deal acceleration
• Deep understanding of B2B marketing funnel, lead progression and conversions from early TOF marketing stages thru the end of the sales cycle and into customer advocacy
• Strong organizational skills with a sense of urgency and the ability to manage competing priorities
• Excellent written and verbal communication skills (yes, you can write your own subject lines)!
• Working knowledge of marketing automation and capable of developing robust email nurture streams to support your region
• A team player with strong cross-functional project management skills.
• A positive attitude and a passion for building pipeline!

Desirable Skills or Experience

• Familiarity with a range of marketing automation and analytics tools. Hubspot, Demandbase, Google analytics and Salesforce a plus!
• Experience marketing to financial institutions a plus.

Life at Star

• All StarCompliance employees are expected to commit to a high standard of personal integrity and carry out their responsibilities in an ethical manner.
• StarCompliance is proud to be a Remote-First employer, empowering our employees with the choice to work from an office, from home or on a hybrid schedule. Our remote-first environment fosters inclusion, collaboration, and ensures a consistent employee experience regardless of location. We support our employees in making a decision that allows them to be the most productive they can be both at work and at home. 
• If working in a fast paced, rapidly evolving company that is transforming one of the world’s oldest and largest industries sounds exciting to you, let us know.

StarCompliance Background Checks

All positions require pre-employment screening due to employees potentially having access to highly sensitive and confidential information involving finance and compliance; candidates must be trustworthy and have a heightened sensitivity to protecting confidential financial, professional information. To be eligible for employment with StarCompliance, candidates must undergo a rigorous background investigation with checks including, but not limited to, criminal record history, consumer credit, employment history, qualifications, and education checks.

Equal Opportunity Employer Statement

We prohibit discrimination and harassment of any kind based on race, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, gender identity or expression, marital/civil union/domestic partnership status, veteran status or any other protected characteristic as outlined by country, state, or local laws.

This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. StarCompliance makes hiring decisions based solely on qualifications, merit, and business needs at the time. For more information, please request a copy of our Equal Opportunities Policy.