Job TitleMarketing Manager
Job Description
In this role, you have the opportunity to
be an integral part of the Philips Poland marketing team as a Marketing Manager one of the innovative businesses within the Philips Personal Health. You will drive the business by managing communication & product strategy, being responsible for maximizing business opportunities and ensuring flawless executions of the marketing activations.
Your responsibility is to:
- Build and implement the local marketing strategy to drive a sustainable, competitive advantage of product portfolio while positioning the brand as an expert
- Analyze consumer research, channel trends, market conditions and competitor information to unlock new insights & business opportunities and ensure effective executions of category initiatives
- Develop, implement, track and optimize 360 marketing campaigns with disruptive approach, planned in the yearly marketing calendar within given budget executed across traditional, digital including social, in-store and new channels
- Lead seamless New Product Introductions plan in liaison with local organization, by being the main point of contact for all launch requirements (potentially including also medical devices), ensuring locally relevant portfolio
- Ensure long-term category growth being responsible for key financial and key enabler metrics of the business plan
- Handle the day-to-day multiple operations of the business
- Act as pivoting element between different functions such as Global Category Team, Regional Marketing Manager and Local Commercial Organization: sales team, TSM, PR, MI, digital, consumer care, demand planner, back office, as well as external agencies
- Work closely with Regional Marketing Manager and HQs on assigned strategic projects on behalf of the CEER region
You are a part of
The passionate and driven Marketing Team, that demonstrates high open-minded business culture.
As part of the Team, you will work collaboratively with cross functional colleagues, connecting consumers with propositions that matter to them.
To succeed in this role, you should have the following skills and experience
- University Degree or equivalent in Business/Marketing
- Min 3-4 years of experience as Marketing Manager/Brand Manager or similar position
- Knowledge of marketing processes, strategic planning and budgeting to manage a full Profit & Loss account
- Understanding and passion for consumer motivations and insights based on consumer research
- Great knowledge of digital space with go-to market approaches & principles (digital consumer experience, acquisition, engagement)
- Experience in working with media house and creative agencies
- Strong analytical skills to collate and synthesize data into actionable insights
- Excellent interpersonal, communication and presentation skills
- Have can-do attitude and ability to meet deadlines motivating a multi-functional team
- Fluent in English & Polish speaking and writing is a must
- Solid MS Office skills – PowerPoint, Excel, Word,
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.
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