Marketing Executive

Job Description:

Marketing Executive

Hybrid – 2-3 days on site at Bupa Place, M50

Permanent

Salary – from £28,400 + excellent benefits

37.5 hours per week

We make health happen.

Working in our support functions you’ll play a key part in helping our customer facing colleagues deliver exceptional standards patient care. No matter your role, you’ll have an opportunity to do work that matters. Making a difference to the lives of our customers each and every day.

Role Overview

We’re looking for a B2B Existing Business Marketing Executive to join our team at Bupa Place, Salford Quays. As a B2B Marketing Executive, you’ll be supporting the B2B Existing Business Marketing Manager in delivering a programme of marketing communications activity to drive commercial growth through supporting our existing business. You will enable the clinics business to achieve target, delivered via marketing activity which develops and maximises client profitability through direct and intermediated clients.

You’ll help us make health happen by:

• Championing Bupa Health Clinics' full product range, the brand, the customer, and their needs through all communications.
• Attending meetings with key stakeholders to understand current up sell and cross sell activity and identify future opportunities to drive revenue.
• Supporting the quarterly webinar activity to existing clients, prospects and intermediaries, including theming, speakers, invitations, awareness and evaluation.
• Creating monthly newsletters to clients to support engagement, awareness and cross sale opportunities.
• Supporting the engagement of intermediaries with awareness marketing.
• Supporting account managers with merchandise and other print materials for benefits fairs and other events. Provide accurate campaign performance and updates to the Marketing Manager.
• Liaising within all areas of the business to ensure that staff are fully always briefed on the current status of marketing campaigns and performance.
• Ensuring all communications meet brand, legal and compliance requirements and are compliant with FCA and advertising standards requirements (where relevant).

Key Skills / Qualifications needed for this role:

• Educated to degree level, or equivalent with some marketing experience.
• An understanding of customer touch points across the whole marketing mix.
• Strong planning and organisational abilities.
• Strong communication and presentation skills with a positive persuasive manner, capable of influencing others.
• An ability to build and manage effective relationships with cross-functional stakeholders.
• Implementation experience in the latest tools, methods and approaches that are driving cross-channel acquisition and retention.
• Ability to work with relevant analytics and demonstrated experience in the use of measurement and tracking tools within all marketing communications channels and incorporating results of these tools into marketing campaigns.

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Annual Health Services Bonus Scheme
• Support with travel costs via a season ticket loan or cycle2work
• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve.  That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

At Bupa we strive to ensure all our of customers, patients and staff are safe.  All employees have a duty to ensure that safeguarding children, young people and adults at risk is prioritised and acted on appropriately

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