Senior Performance Marketing Manager - Myvitamins

THG Nutrition & Wellness: 

THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear.

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive us through every day. 

Everything we do is done in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we’re perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry.  

It's an incredibly exciting time to join the team, and we’re always looking for talented people who share our vision and values to drive our Nutrition & Wellness movement forward. 

Job Title: Senior Performance Marketing Manager - Myvitamins  

Company: THG Nutrition  

Location: THG HQ (WA15 0AF) Office based 5 days per week 

About THG Nutrition & Wellness:  

THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear.  

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive us through every day.  

Why be a Senior Performance Marketing Manager:  

We are looking for an experienced and commercially driven Senior Performance Marketing Manager to lead and scale Myvitamins’ global paid media strategy. This is a high-impact role for a digital native who thrives in a data-led environment and knows how to drive growth across multiple paid channels while collaborating cross-functionally to deliver results. 

You’ll own the performance of paid digital channels (including Paid Social, PPC, Display, Affiliates, and emerging platforms like TikTok and Connected TV) and work closely with creative, CRM, and trading teams to ensure full-funnel efficiency and revenue growth. 

As a Senior Performance Marketing Manager You'll: 

• Lead the planning, execution, and optimisation of all paid marketing campaigns across key global markets.  

• Manage channel owners and external partners to deliver efficient and scalable customer acquisition strategies.  

• Own performance KPIs (ROAS, CPA, LTV, CAC, etc.) and continuously test and iterate to improve outcomes.  

• Collaborate with the creative team to brief, test, and scale high-performing assets tailored to each platform.  

• Partner with the CRM and e-commerce teams to ensure a connected user journey and maximise retention.  

• Leverage data and analytics to build forecasts, dashboards, and campaign insights for key stakeholders.  

• Identify new performance marketing opportunities (e.g. emerging platforms, influencer amplification, paid partnerships) and lead strategic testing.  

• Stay ahead of trends in the wellness and e-commerce sectors, continuously benchmarking against competitors and innovating ahead of the curve.  

Key Requirements:  

• 5+ years of experience in performance marketing, preferably within D2C e-commerce or wellness/beauty sectors.  

• Proven track record of scaling multi-channel paid media campaigns with strong commercial impact.  

• Deep understanding of attribution, digital analytics, and customer journey mapping.  

• Expertise across platforms such as Meta Ads, Google Ads, TikTok, Pinterest, and affiliate networks.  

• Strong leadership, stakeholder management, and communication skills.  

• Data-driven and outcome-focused, with the ability to translate insights into action.  

• Comfortable managing 6 figure monthly budgets with laser focus on ROI  

 What’s in it for me?  

Career Development  

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.  

• Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.  

Enhanced Leave  

• 25 days annual leave plus bank holidays.  

• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!  

• Enhanced maternity and paternity pay, depending on length of service.   

• Up to 10 days compassionate leave.  

• Buy back up to 3 days each year.  

• Unlock 2 days volunteer leave after 12-months.  

Wellbeing Support  

• Access face-to-face and virtual appointments with our in-house GP.  

• Access our in-house CBT therapist.  

• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.   

• State-of-the-art on-site gym.  

• Access to our on-site physio.  

Other Perks  

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.  

• Subsidised bus pass from Manchester City Centre to our ICON office.   

• Up to 50% staff discount on THG brands.  

• On-site staff shop.  

• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.  

• Anniversary gifts when you hit 5 and 10 years of service.