Marketing Data Insight Analyst

Job Description:

Marketing Data Insight Analyst

Bupa Place, Salford Quays M50 3SP hybrid – min 2 days per week in the office

Permanent

Full time 37.5 hours per week

Salary £41700 - 52100 depending on experience

We consider flexibility around hours and working patterns whenever possible

We make health happen

At Bupa our vision is to become the most customer-centric healthcare company.

We’re passionate about data and recognise the positive impact it can have on the lives of our customers, patients, residents and colleagues.

Job purpose

You’ll join the Database Marketing Team (DBM) in the Bupa Group UK Market Unit, working closely with UK Insurance, Health Services, Bupa Dental Care, Bupa Global and Care Services Business Units (BUs).

You’ll be working as part of our agile delivery squad who’re focused on marketing campaign data to deliver a range of analytical products, including updating and adding to the existing marketing data model, identifying and unlocking hidden insights, creating dashboards and reports.

You’ll have the opportunity to engage with business team leaders and lead on creating valuable, re-usable data assets that empower our colleagues to make better informed decisions, whilst supporting the democratisation of our data.

How you’ll help us make health happen

You’ll support the delivery of key initiatives, data assets and projects, working with the DBM and BU teams ensuring they are understood, tasked and delivered within time and resource.

Responsibilities include

• Clarifying & documenting business data definitions and business requirements
• Supporting the creation of star schema data models
• Training colleagues in the best-practice use of the data assets created
• Extracting actionable insights which internal customers can understand and use
• Giving tactical recommendations to help internal customers meet their goals
• Quantifying value delivered to internal customers
• Creating insightful dashboards and reports
• Supporting the Senior Management and various functions of the marketing function with outputs to support the squad’s agreed deliverables, including requirements documentation, gap analysis, impact analysis, data definitions, sizing and value assessment.
• Questioning and challenging existing business data definitions and processes based on insights from findings
• Communicating results of your work to internal customers, drawing out the ‘so what?’
• Developing collaborative relationships with other Bupa agile delivery squads and internal customers
• Championing data best practices, provide regular honest feedback and identify opportunities to improve Bupa’s data analytics operating model

You

• A have-a-go approach with relevant hands-on data analysis experience gained in a commercial organisation
• Experience of managing the development and delivery of a data product for an internal customer and establishing and monitoring KPIs to measure value delivered
• Experience with data languages such as SQL, DAX and knowledge of Snowflake are essential
• Awareness of relational database structures, principles, and practices.
• Collaborative team player, able to work autonomously and prioritise work in an agile squad in a fast-moving environment.
• Flexible to embrace change, an analytical problem-solver with the skillset to develop clear insights for the business.
• Understanding of Cloud technologies, development approaches, tools and techniques.
• Experience of project management methods e.g. agile, waterfall, Scrum would be ideal.
• Experience with data visualisations tools such as Power BI would be great.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

You’ll receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell.
• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve.  That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role.

We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type:

Full time

Job Area:

PR , Marketing & Brand

Locations:

Bupa Place