HIP Digital Content Executive

<ul>
<li class="MsoListParagraphCxSpFirst" style="font-weight: bold;"><strong>Job Title – HIP Digital Content Executive</strong></li>
<li class="MsoListParagraphCxSpMiddle" style="font-weight: bold;"><strong>Location – BL9 8RR</strong></li>
<li class="MsoListParagraphCxSpMiddle" style="font-weight: bold;"><strong>Working rota – Monday - Friday</strong></li>
<li class="MsoListParagraphCxSpLast" style="font-weight: bold;"><strong>Working hours – 40</strong></li>
<li class="MsoListParagraphCxSpLast" style="font-weight: bold;"><strong>Working model – 4 days in the office, 1 day working from home&nbsp;</strong></li>
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<p><strong><u>Role overview:&nbsp;<br></u></strong>The Purpose of this role is to work alongside the digital teams to maintain and develop the creative content across all digital channels. You will be responsible for maintaining the day-to-day site updates whilst working alongside various teams including marketing, creative and development to execute campaigns and promotions from brief to delivery. You will perform regular site checks to ensure best possible customer journeys are in place as well as picking up and resolving any issues with the relevant teams.</p>
<p><strong><u>Responsibilities: </u></strong></p>
<ul>
<li>Be the authority on all creative and customer facing aspects of the size? Group websites, ensuring we achieve our goal of being a best-in-class e-commerce sites.</li>
<li>Day to day responsibility of updating and maintaining all content across the size? Group websites including apps, utilising various platforms and CMS tools.</li>
<li>Work with trade and marketing teams on ensuring all relevant product is being promoted and showcased in the best way possible in line with trading plans.</li>
<li>Briefing creative teams and managing the roll out of assets to suit all channels and territories.</li>
<li>Working with the wider team to develop site improvements and drive innovation that increases onsite conversion, view product and add to cart across desktop and mobile.</li>
<li>Ensure brand guidelines and creative consistency is executed across UK &amp; EU territories and all responsible channels.</li>
<li>Ensure that the customer journey is smooth and effective from all marketing touch points through to purchase.</li>
<li>Continually monitor competitor activity and relevant creative sources for inspiration and share with the wider team.</li>
<li>Manage campaigns and promotional activity to ensure timed content hits deadline</li>
<li>Ensure relevant updates to landing pages/brand pages etc</li>
<li>Review site metrics to understand and optimise performance, making sure set clear and measurable actions to improve KPIs</li>
<li>Daily site crawling to ensure everything is up to date</li>
</ul>
<p><strong><u>Role objectives and KPI’s: </u></strong></p>
<ul>
<li>Develop strong relationships across the business including with the merchandising, marketing, retail &amp; buying teams.</li>
<li>All site metrics are constantly reviewed and actions taken to improve – for example, engagement and conversion rate is constantly kept above a set benchmark. While aiding on the design and ensuring we’re always industry-leading.</li>
<li>Work with trade team to understand sales targets and support in taking actions to deliver plan.</li>
<li>Work with marketing and creative to ensure full digital requirements are given and executed.</li>
<li>Understand and support individual channel targets to deliver the right content needed to achieve plans.</li>
<li>Help improve site conversion and view product by ensuring best in class creative is executed – with sign off responsibilities.</li>
</ul>
<p><strong><u>Competencies and behaviours:</u></strong></p>
<ul>
<li>1 Deciding and initiating Action</li>
<li>1 Working with People</li>
<li>1 Relating and Networking</li>
<li>2 Creating and Innovating</li>
<li>3 Following instructions and Procedures</li>
<li>1 Achieving Personal Work Goals and Objectives</li>
</ul>
<p><strong><u>Skills and Experience:</u></strong></p>
<ul>
<li>1+ years’ experience in content-focused/holistic marketing role with demonstrated experience in multiple formats</li>
<li>Committed to working as part of a team</li>
<li>Experience in a fast-paced environment, delivering creative output</li>
<li>Working knowledge of omni-channel best practices</li>
</ul>
<p class="MsoNormal"><strong><u>The Company:</u></strong></p>
<p class="MsoNormal">The JD Group is a leading omnichannel retailer of Sports Fashion, Street &amp; Premium Fashion, Outdoors and Gyms with over 60,000 colleagues over 3,400 stores across several retail fascia's in over 30 markets around the world.</p>
<p class="MsoNormal">We are an equal opportunities employer who embraces and values differences. We recognise the importance of an inclusive workplace culture in which everyone can thrive irrespective of their background or identity.</p>
<p class="MsoNormal">To be a part of this successful and continuously growing company, you will have the desire to ingrain our strategic goals of being a people first, a digital leader and customer focused organisation which provides operational excellence and is continuous with identifying new areas of growth into our day-to-day.</p>
<p class="MsoNormal">We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:</p>
<ul type="disc">
<li class="MsoNormal">Incremental Holiday Allowance</li>
<li class="MsoNormal">Staff Discount on qualifying purchases across Group retail stores and online</li>
<li class="MsoNormal">Exclusive Colleague Bike Discount scheme</li>
<li class="MsoNormal">Discounted Gym membership</li>
<li class="MsoNormal">Personal development opportunities to learn and develop at work</li>
<li class="MsoNormal">Access to Apprenticeships and accredited qualifications</li>
</ul>
<p class="MsoNormal"><strong><u>Interested?</u> </strong></p>
<p class="MsoNormal">If you are interested in this position, then press the <strong>Apply Now button</strong>.</p>
<p>Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of your application, please consider your application to have been unsuccessful on this occasion</p>
<p>Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager.</p>
<p>Thank you again for your time.</p>
<p>#LI-AA1</p>