Job Description
About the RoleThe Digital Marketing Manager is a strategic and hands-on role responsible for driving Global Switch’s digital presence and engagement. You will lead the development and execution of integrated digital marketing strategies across web, social, email, SEO, paid media, and content channels to enhance brand visibility, generate qualified leads, and support measurable business growth.
As the owner of our digital ecosystem, you will manage and optimise the corporate website, oversee content strategy, and deliver high-impact campaigns in collaboration with internal teams and external partners. This role combines creative vision with technical expertise and data-driven decision-making, ensuring all initiatives align with commercial objectives.
Key ResponsibilitiesDigital Strategy & Execution
- Develop and implement comprehensive digital marketing strategies across web, email, SEO, paid media, and social platforms.
- Align digital campaigns with sales objectives to maximise pipeline impact.
- Monitor and optimise campaign performance using analytics tools to improve ROI and conversion rates.
Website Ownership
- Manage and optimise the Global Switch website (WordPress) for UX, mobile responsiveness, and SEO best practices.
- Analyse website performance using Google Analytics and Search Console, producing actionable insights.
Content Leadership
- Own and manage the digital content calendar for platforms including LinkedIn and WeChat.
- Develop engaging content formats such as thought leadership articles, infographics, videos, and social posts.
Production & Event Management
- Lead end-to-end production of photography and video campaigns, ensuring creative excellence and brand alignment.
- Coordinate logistics for live events and activations, managing stakeholders and timelines for flawless execution.
You are a digitally savvy marketer with a passion for innovation and operational excellence. You thrive in a fast-paced environment, balancing creative ambition with commercial impact. Your strong communication, project management, and analytical skills enable you to deliver campaigns that resonate and perform.
Key Requirements- Proven experience in developing and executing integrated digital marketing strategies.
- Proficiency in WordPress, Google Analytics, and SEO best practices.
- Strong knowledge of CRM and email marketing platforms (HubSpot or similar).
- Experience in managing content calendars and producing multimedia content.
- Ability to collaborate across global teams and manage multiple projects simultaneously.
You might not know it, but you use a data centre like Global Switch every day. Whether you're browsing the web, streaming, playing a game, or simply making a purchase, you are relying on data centres around the world. Global Switch is a trusted name in the industry, with over 20 years of experience and a commitment to long-term partnerships and sustainability. We value excellence and teamwork, and we always strive to deliver the best customer service and satisfaction. We are a team of skilled and passionate professionals, proud of who we are and what we do. Joining us means becoming part of a team that values learning and growth. As an equal opportunity employer, Global Switch is committed to providing a working culture that values diversity and inclusion and is committed to making reasonable adjustments to provide a barrier-free recruitment process and working environment.
