Card Marketing Specialist – Zinia
Country: Spain
Card Marketing Specialist - Zinia
Zinia is the new checkout lending platform of the Santander Group. Zinia makes shopping simple, offering the possibility of splitting payments into interest-free installments in a fast and transparent way, powering merchants across Europe using technology from Openbank and Santander Consumer Finance.
This is an exciting opportunity to make your contribution over a growing market within the business areas of lending, cobranded credit cards and buy-now-pay-later with a solid expansion across different countries with global leading merchants.
Zinia leverages the technological resources and expertise of Openbank, the digital-native bank of the Santander Group, which is currently rolling out its international expansion plans. Through a simple and flexible banking model, Openbank offers customers the possibility to manage their finances on the website or app.
Mission:
The main mission of this role is to coordinate and execute marketing initiatives to boost and increase the acquisition and use of the cobranded credit card portfolio, ensuring alignment with the strategic objectives of the Cards Area and the brand.
Responsibilities:
- Execution and implementation of the annual cobranded card marketing campaign plan, in collaboration with the Cards Area, and coordinate on acquiring new cobranded cards Accounts and the growth of the Programs, including marketing and Portfolio engagement matters associated with our Partner's acquisition initiatives.
- Customer Analysis and Segmentation: Perform analysis of the customer database to identify key segments and market opportunities, to personalize campaigns and improve engagement.
- Campaign Management: Supervise the implementation of marketing campaigns, ensuring the coherence and effectiveness of messages across all channels. Monitor and evaluate campaign performance using relevant KPIs and metrics.
- Collaborate cross-functionally with CRM, Operations, Customer Service and Data Analytics departments and other stakeholders to ensure smooth execution of marketing initiatives. Coordinate with marketing agencies and other third-party vendors to ensure campaign effectiveness.
- Supervise the production of promotional materials, such as emails, SMS, banners, digital ads, and social media content, ensuring promotional materials are aligned with corporate and brand identity.
To be successful in the role you must have:
- Master of marketing, business administration or a related field.
- 3-6 years of working experience in sales & marketing roles, preferably in the financial or credit card sector.
- Strong analytical and marketing skills, with the ability to translate data into actionable insights.
- Ability to work in a dynamic and results-oriented environment.
- Fluency in English. German would be a plus.
- Ability to multitask, prioritize activities, manage conflicts, and meet deadlines in a complex and fast-paced environment.
- Excellent oral and written communication skills, with the ability to effectively convey complex concepts to diverse stakeholders.
What do we offer?
- Joining a dynamic and agile company undergoing international expansion.
- Working in start-up mode with the support of the Santander Group.
- Competitive remuneration and attractive benefits package.
- Possibility of growth within the company and the Group.
- Collaborating on international projects in different countries.
- Excellent work environment, social clubs and frequent events.
Would you like to grow with us? Join our team!
Openbank / ODS is an equal opportunity employer. All applicants will be considered as equal without paying attention to gender identity, sexual orientation, ethnicity, religion, age, political orientation, union membership nor disability status.
We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify, and build.
The personal data you provide as well as any data generated during the selection process are confidential and will be processed by Open Bank, S.A./ Open Digital Services, S.L. with registered office at Plaza de Santa Bárbara 2, 28004 (Madrid), for the sole purpose of managing your participation in the selection processes and, where appropriate, to formalise your recruitment.
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