B2B Engagement Marketing Manager

Job Description:

B2B Engagement Marketing Manager - Fixed Term

Bupa Place, Salford Quays M50 3SP flexible, hybrid

Fixed Term Contract circa 10 months

Full Time (37.5 hours per week)

Salary circa £42K depending on experience 

We consider all types of flexibility wherever possible, including locations, hours and working patterns.

We make health happen

You’ll lead the delivery of our B2B engagement strategy to support our growth and customer engagement strategies for Business and Specialist Products.

How you’ll help us make health happen

• You’ll own and deliver the agreed B2B engagement plan for corporate customers, intermediaries and SMEs, including content creation, brand development and commercial asset development.
• Manage the b2b external engagement team of 3 to design and deliver the strategy, and creation of the relevant engagement communications  
• Lead our thought leadership programme Health Horizons, and our  Bupa Academy content programmes.
• Be accountable for all content relating to our Academy for corporate clients and intermediaries to have a direct impact on NPS.
• Acting as an internal point of contact for the business area to bring together our product, proposition, marketing and account management activity as a consistent and cohesive segment strategy.
• Work with clinical experts to develop and create a best-in-class suite of educational experiences and identify opportunities to commercialise our content.
• Own and deliver all content, communications, and engagements to activate our partnership with the British Paralympics Association for our B2B customers.
• Responsible for all client and broker experience days
• Own and deliver experiences and educational content that equips Account Managers with the tools and resources to become trusted health and wellbeing advisors.
• Manage and deliver content and event requests from key clients.
• Input to the evolving B2B engagement framework and marketing plan.
• Take ownership and accountability for the external engagement budget.
• Manage external agencies.

You

• Impressive success in a marketing and communications role - developing, implementing, and delivering an engagement strategy and communications plans in a complex organisation.
• The talent to be innovative and creative, while working in a regulated environment
• Proven experience of managing a high performing team
• Experience of leading B2B campaigns would be ideal as well as commissioning and working with agencies.
• Ability to lead and deliver multiple high-profile projects at pace without support.
• Ability to effectively oversee delivery work to tight deadlines, whilst simultaneously managing strategic projects independently.
• Strong organisational skills, project management and a keen attention to detail.
• Proven experience of building and maintaining strong, long-lasting customer and stakeholder relationships.
• An accomplished, persuasive, determined communicator, able to negotiate and sell at corporate / board level.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

You’ll receive the following benefits and more:

• 25 days holiday + Bank Holidays
• An enhanced pension plan and life insurance
• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve.  That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type:

Full time

Job Area:

Locations:

Bupa Place