The role involves optimizing YouTube channels through keyword research, metadata optimization, performance analysis, and collaboration with other teams to improve engagement and visibility.
About Adapt
Adapt (a Welocalize company), is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production, and performance measurement. With a collaborative and inclusive environment, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefiting from a wide range of career opportunities, training, and flexibility for work-life balance.
Our culture is built on curiosity, and we are looking for team members who have a passion for learning about the developments in the industry, their clients, and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth-minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.
Overview
Adapt is looking for an experienced YouTube SEO Specialist to support our channel growth initiatives. In this freelance role, you’ll help shape and execute our YouTube SEO strategy: optimizing visibility, engagement, and conversion performance through data-driven insights and best practices.
This role will initially require 5-10 hours of work per month the next 12 months with the possibility to collaborate in more projects/clients with time.
Key Responsibilities
- Conduct keyword and topic research for YouTube to identify high-impact opportunities and inform content strategy.
- Optimize video metadata (titles, descriptions, tags, thumbnails, filenames, and playlists) to maximize visibility and click-through rate.
- Analyze channel and video performance using YouTube Analytics and other SEO tools to identify trends, opportunities, and actionable insights.
- Perform competitor and trend research within the client’s niche to uncover content and optimization gaps.
- Optimize video distribution and promotion strategy, including playlists, linking, and cross-platform promotion.
- Collaborate closely with Paid Media, Analytics, and Content teams to align YouTube SEO efforts with broader marketing goals and campaigns.
- Stay up to date with YouTube algorithm changes, SEO best practices, and emerging trends to continuously improve channel performance.
Skills & Qualifications
- Proven experience optimizing YouTube channels or videos with measurable performance growth.
- Strong understanding of what makes a good video: including factors that drive retention and engagement (hook, pacing, storytelling, end-screens, cards, etc.).
- Proficiency with YouTube Studio, TubeBuddy, VidIQ, Google Trends, and related keyword research or analytics tools.
- Data-driven mindset with the ability to interpret analytics and translate insights into actionable strategies.
- Strong collaboration skills and able to work cross-functionally with Paid Media, Content, and SEO teams to ensure cohesive campaign execution.
- Excellent communication and reporting abilities, comfortable presenting findings and recommendations.
Top Skills
Google Trends
Tubebuddy
Vidiq
Youtube Studio
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