Delta Electronics Americas
Website and Digital Marketing Specialist
About Delta
Delta, founded in 1971, and listed on the Taiwan Stock Exchange (code:2308), is a global leader in switching power supplies and thermal management products with a thriving portfolio of IoT-based smart energy-saving systems and solutions in the fields of industrial automation, building automation, telecom power, data center infrastructure, EV charging, renewable energy, energy storage and display, to nurture the development of smart manufacturing and sustainable cities. As a world-class corporate citizen guided by its mission statement, “To provide innovative, clean and energy-efficient solutions for a better tomorrow,” Delta leverages its core competence in high-efficiency power electronics and its ESG-embedded business model to address key environmental issues, such as climate change. Delta serves customers through its sales offices, R&D centers and manufacturing facilities spread over close to 200 locations across 5 continents.
Throughout its history, Delta has received various global awards and recognition for its business achievements, innovative technologies and dedication to ESG. Since 2011, Delta has been listed on the Dow Jones Best-in-Class World Index (formerly the DJSI World Index of Dow Jones Sustainability™ Indices) for 14 consecutive years. Delta has also won CDP with double A List for 4 times for its substantial contribution to climate change and water security issues and has been named Supplier Engagement Leader for its continuous development of a sustainable value chain for 7 consecutive years.
For detailed information about Delta, please visit: www.delta-emea.com
Job DescriptionWe are seeking a highly motivated and creative Website and Digital Marketing Specialist to take charge of leading the development and execution of all digital marketing initiatives, with a strong focus on website strategy, SEO, SEM, and campaign management. This role requires technical expertise, creativity, and a strategic mind to develop and execute cutting-edge digital marketing campaigns that deliver exceptional results.
Website Management:
- Lead the development and execution of the website strategy, including UI/UX design, content strategy, and SEO optimization.
- Collaborate with the corporate team to ensure seamless integration with the CMS.
- Explore and integrate AI-driven tools to enhance website efficiency, personalization, and analytics.
- Monitor website performance and identify areas for improvement.
- Oversee the day-to-day management and maintenance of the company’s websites.
- Collaborate with the corporate team to implement new features and improvements in CMS and the front-end.
Online Advertisement
- Lead the development and execution of data-driven paid search campaigns across Google Ads and other relevant platforms.
- Conduct in-depth keyword research and competitive analysis to identify high-performing opportunities.
- Continuously monitor campaign performance, analyze key metrics, and make data-informed adjustments to optimize budgets and maximize ROI.
- Stay ahead of the curve by exploring and implementing innovative SEM strategies and technologies.
Intranet Management
- Collaborate with internal teams to develop and maintain an engaging and informative intranet.
- Gather and actively incorporate employee feedback to continuously improve the intranet and meet the evolving needs of the workforce.
Innovation & Leadership:
- Proactively identify new opportunities for digital marketing growth and innovation.
- Stay up-to-date on the latest industry trends and best practices.
- Bachelor’s degree in Digital Marketing, Graphic Design, Web Development, or a related field.
- 3+ years of experience in website management, digital marketing, or a related role.
- Proficiency in analytics tools (e.g., Google Analytics).
- Hands-on experience with SEO tools (e.g., SEMrush) and SEM platforms (e.g., Google Ads).
- Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD).
- Strong understanding of HTML, CSS, and JavaScript.
- Knowledge of UI/UX best practices and wireframing tools.
- Strong creative and visual communication skills.
- Familiarity with AI-driven tools and technologies for web optimization.
- Ability to work collaboratively in a team environment.
- Strong attention to detail and organizational skills.
- Fluent English speaking is a must, German or French proficiency is a plus.
- Excellent written and verbal communication skills.
