The Role
As our Senior Paid Social Account Manager you will be working with some of our biggest and best clients; managing and brainstorming innovative campaigns from start to finish as well as managing an Account Executive, helping them develop and ensuring tasks are delivered to a high standard.
You will have the opportunity to test and trial new initiatives with our clients and the wider business. While the main focus is on Paid Social, you will also get the opportunity to work closely alongside our Paid Search and Programmatic teams and learn how all these channels work collectively with a holistic strategy. You’ll also gain exposure to channels such as SEO and Affiliates and work with brands running ATL activity.
You will be instrumental in designing and planning account strategy, identifying new opportunities in line with client goals, and working with Client Directors to develop roadmaps across different channels, helping to grow your accounts.
You’ll also be expected to contribute to the direction and development of the Social team, being involved in hiring new team members and getting involved with new business pitches.
In addition to encouraging your team’s development, we want you to continue to develop and learn with us. That might be through implementing Betas, experimenting with innovative new strategies, helping to grow our integrated Paid Social, Search and Programmatic offerings, taking the lead on joint projects with Meta or getting involved with the creation of new in-house tech tools. We encourage all our Account Managers to grow and become our future leaders.
Key Responsibilities
- Owning the Client relationship for Paid Social
- Lead on the creation of Paid Social strategies for our clients
- Oversee the running of your Paid Social accounts to ensure they are running to the highest standard
- Feeding into the development of our Paid Social best practice, tests & processes
- Collaborate with internal teams to ensure our Paid Social strategy fits into the wider client strategy
- Management and Team Development of your Account Executive and any future team members
- Identifying new opportunities for technology and 3rd parties to feed into our Social Strategies
- Supporting on new business proposals
Key skills
- Have at least 4-6 years worth of experience within Paid Social, as well as having a passion for all things Paid Social!
- Experience managing Paid Social budgets of at least £1 million a year
- You have experience with Meta, Tik Tok, Snapchat, Pinterest and other social platforms.
- Have a strong commercial understanding and can spot new opportunities for your clients and Incubeta
- You want to be involved in all areas of the campaigns, driving performance and working with a range of clients.
- You want exposure to other channels (SEO, Paid Search, Display, Amazon)
- You’re a fun, passionate team player and a strong communicator with clients!
- You have retail and ecommerce account experience
About Incubeta
- Incubeta is a digital marketing consultancy with over 15 years of experience that brings together the best people, technology and data to help advertisers, agencies and publishers get the most from digital for their business
- We are Google’s most experienced EMEA sales partner
- We have three amazing offices in the UK; London, Manchester and Belfast, and are part of a global business with 22 offices around the world!
- We have an incredible team of over 700 creators
- We have won awards for both our work and our culture!
- We have committees and networks that improve our thinking and action on topics such as DE&I, Mental Wellbeing, Social and Sustainability
Our Package
- Incubeta pay industry benchmark salaries - these are reviewed on a regular basis and can increase as you progress along your career path
- We offer additional team performance related bonuses and a company wide performance bonus
- We have a credit-based benefits package that allows you to choose from a range of benefits including health care, additional pension, gym memberships and more
- We offer a flexible working environment that allows you to work from home 3 days a week and have flexi-hours
- You will have a development review every 6 months to discuss your career goals and our in-house L&D team will be on hand to support you to get there!
Our unique hiring process
We are an equal opportunities employer and are committed to a policy of Equal Employment Opportunity, determined to ensure that no applicant or employee receives less favourable treatment by conditions or requirements which cannot be shown to be justifiable.
As such we use an anonymised recruitment process. When you apply you’ll be asked some questions related to the day-to-day role. Your responses will be anonymised, randomised and scored by a panel of reviewers.
You’ll also be asked for information about your background, anything you feel comfortable sharing will be anonymised and will not be shared as part of the interview process, it will only be used to help us understand how we are performing against our equal opportunities metrics.
We love giving feedback, and you’ll be well informed of your progress throughout the application process.
