The Area Trade Sales Manager will lead sales strategies, build relationships with clients, provide technical solutions, and achieve sales targets in a defined territory.
Job Role: Area Trade Sales Manager
Location: North West & North Wales
Salary: £35,000 - £38,000 (DOE), with Company Car & yearly bonus.
Lead, Grow, Succeed
Are you a sales professional who combines technical expertise with a talent for building lasting relationships? This opportunity lets you take ownership of a regional territory while solving complex technical challenges for clients.
What You'll Do:
Drive Regional Success
- Lead sales strategies across your designated territory
- Build relationships with contractors, local authorities, and housing associations
- Provide technical solutions that truly meet client needs
- Achieve and exceed sales targets through consultative selling
Share Your Technical Expertise
- Guide clients through hardware and software integration
- Offer technical support during the sales process
- Help customers specify the right products for their projects
- Work alongside the product development team to shape future solutions
Your Daily Impact:
- Meet with key decision-makers to understand their technical requirements
- Analyse market opportunities and competitor activities
- Create tailored solutions for complex client needs
- Manage client relationships through a dedicated CRM system
- Present regular performance updates to the management team
What You'll Need:
Essential Experience:
- 2-5 years in technical sales, consistently meeting targets
- Strong understanding of hardware and software integration
- Experience managing client relationships in a defined territory
- Proven track record in solution-based selling
- Comfort with CRM systems and sales reporting
Technical Knowledge:
- Background in energy, technology, or HVAC sectors
- Understanding of technical product specifications
- IEE electrical/electronic HNC/HND advantageous
- Ability to translate technical features into client benefits
Personal Qualities:
- Strong analytical and problem-solving abilities
- Excellent time management
- Clear communication at all levels
- Methodical approach to organisation
- Valid UK driving licence
What's In It For You:
- Autonomy to manage your territory
- Support for professional development
- Opportunity to influence product development
Location:
- Field-based role covering the North West & North Wales
- Regular travel within territory required
- Occasional overseas travel
This role offers the perfect blend of technical expertise and sales achievement. If you're ready to take ownership of a territory while applying your technical knowledge, we want to hear from you.
Top Skills
Crm Systems
Hardware Integration
Software Integration
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