Sr. Director, Product Marketing

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.

What You'll Do on a Typical Day

Strategy Development:

• Formulate and execute comprehensive product marketing strategy, aligning with overall business goals and product roadmap. 
• Defines and owns GTM process, prioritisation and backlog management for team.

Go-to-Market Planning:

• Develop and manage go-to-market plans for new products and features, including messaging, channel selection, and campaign execution. 
• Partner closely with and influence product and strategy leaders to define product vision and strategy, product roadmap and planning cycles.
• Core messaging, positioning, product and offer naming and core sales collateral.
• Support competitive insights for product discovery and execution for GTM.

Product Launch Management:

• Oversee product launches, ensuring seamless execution and effective communication to target audiences. Including in-product messaging using Pendo for Egencia
• Pilot and beta programs.
• Leverage internal product enablement communication channels and coordination for GTM needs to marketing, commercial, operational teams (e.g. client onboarding) and Egencia GCO teams. 
• Own and manage product help centres and self-service product help.
• Own and communication product release notes.

Marketing engagement and empowerment:

• Audience definition: buyer segmentation, personas, ideal customer profile (ICP).
• Core messaging, positioning, product and offer naming and core sales collateral.
• Lead cross-functionally between product, engineering, commercial, enablement, legal and marketing teams to execute GTM.
• Support brand, customer and growth marketing campaigns and events.
• Drive awareness for products and services through various marketing channels, including content marketing, digital marketing, external communications and social media. 

Collaboration:

• Collaborate with product management, sales, and other cross-functional teams to ensure alignment and effective execution of product marketing plans.

Customer focused:

• Talks to a range of customers, across target segments, always looking for deeper insight. Is recognised internally and externally as an expert in customer needs for a range of target audiences.  Is able to use these insights to effectively create the best possible value across a range of use cases and anticipate future product needs or opportunities.
• Ensures the customer-centric approach is applied throughout Product Marketing, and all our launch plans are actioned to benefit impacted customers.     

Team leadership:

• You help your reports identify blind spots and deliver robust, thorough customer understanding.
• You coach your reports to be research pros.
• Guides team, leaders and product management on product value proposition, positioning and messaging.
• Sets clear context and framing, shares thinking, uses reasoning, rational, and enthusiasm when communicating. Takes a strong stand and builds confidence.
• Actively works to ensure the team are engaged, and able to communicate with product and commercial teams within the right forum.
• Improves how we communicate and helps others to improve how they communicate through defining best practices.
• Feels accountable for the company goals. Takes ownership of problems and challenges with the business. Thinks about how to help the business succeed, not just their specific team. 
• Mentor others to achieve their goals.
• You support their career development with effective training and tools.

What We’re Looking For

• Product Marketing Experience: Extensive experience in product marketing, preferably in a tech or SaaS environment. 
• Strategic Thinking: Ability to develop and execute strategic product marketing plans that align with business objectives. 
• Communication Skills: Excellent written and verbal communication skills, with the ability to effectively communicate complex information to a variety of audiences. 
• Content Marketing: Experience in creating and managing compelling product marketing content. 
• Digital Marketing: Knowledge of digital marketing channels and strategies, including SEO, SEM, social media, and email marketing. 
• Analytical Skills: Ability to analyse data, track performance, and make data-driven decisions. 
• Project Management: Strong project management skills to effectively manage multiple projects and timelines. 
• Leadership Skills: Ability to lead and motivate a team of product marketing professionals. 

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The #TeamGBT Experience

Work and life: Find your happy medium at Amex GBT.

• Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family.

• Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.

• Develop the skills you want when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.

• We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.

• And much more!

All applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law.

Click Here for Additional Disclosures in Accordance with the LA County Fair Chance Ordinance.

Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data, please consult the Amex GBT Recruitment Privacy Statement.

What if I don’t meet every requirement? If you’re passionate about our mission and believe you’d be a phenomenal addition to our team, don’t worry about “checking every box;" please apply anyway. You may be exactly the person we’re looking for!