Plan and execute targeted email and website communications for Belgian sports customers. Manage campaign schedules, submit copy/design requests, maintain sports website quality, perform competitor research, and deliver monthly and ad hoc performance reports. Assist with translations and liaise with stakeholders to ensure consistent cross-channel promotion.
Job Description
Sports Marketing Communications Executive - Retention - Fluent in Flemish or Dutch
A successful online gaming and sports betting company require a confident, driven and analytical individual to deliver targeted customer communications and insights. You will ensure marketing communications are relevant and personalised based on the customers traits and preferences, and focus on the Sports product for the Belgian market.
You will have a strong knowledge of Belgian sports.
Job requirements:
- Passionate and knowledgeable about Belgian Sports
- Fluent in Flemish or Dutch, and English
- Experience of testing, executing and reporting on marketing activity
- Experience using CMS and website content
- Interest in developing marketing experience within online gaming industry
In this role, your duties will include:
- Create and send email marketing campaigns - this will involve working closely with other stakeholders in managing the process and ensure overall message is relevant
- Implementing tactical customer marketing campaigns
- Submit copy and design requests for weekly customer marketing campaigns
- Create schedules and promotional calendars for content marketing team
- Liaise with website team and ensure key events and promotions are communicated across all channels
- Managing quality and consistency of sports website
- Regular competitor research and analysis
- Providing monthly and ad hoc analytical reports on website and email campaign performance
- Assisting with translation tasks and copy proofing
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