Social Media Strategist

Who are we?

IOHK, is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.

We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.

What the role involves:

As the Social Media Strategist for Input Output Group, you will be responsible for developing and executive creative, insight-driven social media strategies that elevate IOG’s venture presence and drive meaningful engagement across global audiences. This role focuses on developing and executing social strategies that highlight IOG’s products, partnerships, and business milestones - helping shape the public narrative around the company’s growing portfolio of ventures and innovations. 

Working closely with product and the broader communications teams, the Social Media Strategist will support the planning and execution of content tied to launches, updates, and ecosystem stories. They will help transform complex technical concepts into engaging, accessible narratives that inspire audiences - from developers and partners to the wider blockchain community. The ideal candidate is both creative and analytical - able to spot trends, craft narratives, and translate performance insights into actionable improvements. 

This role requires someone with strong storytelling instincts and the ability to think both strategically and creatively. Equally important, this role is an opportunity for someone with a deep passion and understanding of the Web3 space, its audiences, and their communities and social media habits to incorporate that thinking into IO’s broader social strategies. The ideal candidate thrives in a fast-paced environment and knows how to craft content that informs, executes, and strengthens IOG’s reputation as an innovation-led venture studio.

Strategy & planning   

• Define and execute social media strategies for IO’s product portfolio and venture projects
• Collaborate with product and marketing leads to translate business milestones, technical releases, and partnerships into social media moments 
• In partnership with the Paid Media Strategist, define paid media objectives for IO’s social channels. 
• Build content calendars aligned with product roadmaps, campaign plans, and ecosystem announcements 
• Identify and propose storytelling opportunities to elevate awareness of new ventures and business initiatives 

Content creation & execution

• Draft and schedule social media content that captures the essence of IO’s innovation and product progress
• Adapt messaging across platforms (LinkedIn, X, YouTube, Reddit, etc.) to ensure clarity, engagement, and platform fit 
• Partner with designers, video producers, and the wider communications and brand teams to develop multimedia assets support venture storytelling 

Cross-functional collaboration 

• Partner with the wider communications, social, brand, and product teams to ensure cohesive messaging across channels 
• Work  with IOG’s paid media agency to develop strategic recommendations for paid content boosting and advertising strategies to increase awareness and engagement of social media content
• Liaise with product leads, researchers, and engineers to ensure technical accuracy and relevance in social storytelling 
• Maintain alignment with PR for announcements, launches, and thought leadership amplification related to the venture studio 

Analytics & reporting 

• Track, analyze, and report on social performance tied to venture- and product-related content 
• Identify which narratives and formats perform best for different audience segments, and use those insights to refine strategy 
• Provide actionable recommendations to improve future content planning and audience growth

Who you are:

• Minimum of 8-10 years of experience as a social media strategist or manager, with at least 4 years of experience in Web3 technologies 
• Experience in digital marketing or related fields is a plus (e.g. content marketing, brand management, product marketing) 
• Familiarity with social media management tools (e.g. Sprout, Brandwatch, etc.) and analytics reporting 
• Familiarity working in a distributed team experience, while collaborating across verticals to produce exceptional results
• Understanding of social media platforms (Facebook, X, YouTube, LinkedIn, etc.) and how each platform can be leveraged to deliver against company goals 
• Possess an entrepreneurial attitude and a genuine passion for the Web3 space
• Strong written and verbal communication skills with an eye for detail 
• Proficiency with major social platforms and their best practices (X, LinkedIn, Instagram, YouTube, TikTok)
• Ability to manage multiple deadlines, prioritize tasks, and stay organized in a fast-paced environment
• Deep understanding of analytics and ability to interpret performance data 
• Creativity and curiosity in spotting trends, engaging communities, and suggesting new content ideas 
• Appreciation for comprehensive SEO standards and web traffic metrics 
• Team-oriented mindset with the ability to collaborate cross-functionally 
• Self-starting: proactive approach, comfortable working independently while knowing when to request support - takes ownership of personal responsibility 
• Belief that shared success is better than individual glory 

• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc)
• Learning & Development opportunities
• Competitive PTO and Sick Leave plan

At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.