Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.
Job DescriptionWe are looking for a creative and experienced Social Media and Influencer Marketing Manager. This is a hands role role in which you will create and execute our social media activities. Reporting to the Head of PR & Social, you'll be managing a team of 1 and a retained agency partner.
Your role will be to help set us apart from the competition by creating a market-leading social media presence, keeping updated on social trends and customer insights.
Responsibilities:
- You'll develop and implement an industry-leading social media and influencer strategy that aligns with and enhances Experian's overall marketing and communications goals.
- You'll be accountable for Experian's social media and influencer channels, achieveing the strategy, reporting the results, impact and insights.
- You'll utilise the contacts in your social media and influencer marketing network to ensure you're putting forward the best partner and agency recommendations, whilst engaging and managing relationships with influencers and brand ambassadors.
- You'll have the contractual and budget responsibility for our agency partner(s) with ownership of quarterly business reviews.
- You'll work with multiple teams to lead the delivery of communication strategies across your channels.
- You'll develop an excellent measurement framework, analysing the impact of social media across multiple areas.
- Expertise in social media and influencer marketing for consumer brands, with experience challenging the status quo and developing and executing high impact, creative strategies that create measurable impact.
- You'll have in-depth knowledge of social media and influencer marketing platforms, trends, and best practices. We'd love to see examples of multiple case studies of organic social and influencer marketing campaigns that have gone viral and exceeded KPI expectations.
- Experience working with different teams and agency partners
- Experience building commercial business cases for growing scale across your channel mix and experience of high-value commercial negotiations.
- Experience implementing best practice reporting to measure analytics for campaigns.
Benefits package includes:
- Hybrid working - 40% office based
- Great compensation and bonus scheme
- Core benefits include pension, Bupa healthcare, Sharesave scheme and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward and recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Grade: D/EB8
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