SME Senior Marketing Executive

• Support the delivery of multiple projects and initiatives including campaigns, lead nurture journeys, non-converter journeys to help boost awareness, preference and conversion of Bupa and health & wellbeing to new prospects. 

• Build strong relationships with key stakeholders including Sales, Product, Legal and Compliance. 

• Assist Marketing Executive to help deliver initiatives and creative while developing their skills and knowledge. 

• Ensure everything we do has the customer in mind, meeting our brand guidelines and our regulatory and legal responsibilities. 

• Work closely with external agencies and internal teams to contribute to the wider marketing plan, including media and creative partners. 

• Ensure messaging is optimised and consistent across our marketing channels, championing Bupa, Better for Business and This Is Health brands. 

Key Skills / Qualifications needed for this role: 

• Experience generating and maximising lead generation 

• Strong communication skills with the ability to liaise with and influence other areas of the business at all levels 

• Media agency experience and confident working with a wide marketing mix including: PPC, SEO, Social, Radio and Email Marketing 

• Organised and methodical, comfortable working with competing deadlines and priorities 

• Experience of managing projects and working across multiple channels and customer journeys 

• Great understanding of marketing principals, particularly APC funnels and lead nurture 

• Analytical and results-driven, ideally with experience of analytics software 

• Experience in a financially regulated environment with a clear customer focus 

• Passionate about development and identifying opportunities to learn and become a stronger marketer 

Benefits  

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.  

Joining Bupa in this role you will receive the following benefits and more:  

• 25 days holiday, increasing through length of service, with option to buy or sell  

• Bupa health insurance as a benefit in kind  

• An enhanced pension plan and life insurance  

• Onsite gyms or local discounts where no onsite gym available  

• Various other benefits and online discounts  

At Bupa we adhere to a structured framework when awarding any changes to salary. We believe this creates a fair and consistent approach for all colleagues looking to grow or change role. For more guidance please click HERE.  

Before you apply for a vacancy, please ensure your job history on your workday profile is up to date with all your career history and achievements.  This will mean the Recruitment team have all the relevant information they need to review your application.  

Please be aware that if you’re successful in securing this role there may be changes to your notice period and other terms and conditions, your recruiter will be able to advise what this means for you during your application.  

Why Bupa?  

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.  

We encourage all our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve.  That’s why we especially encourage applications from people with diverse backgrounds and experiences.