Senior User Acquisition Manager (B2B)

Posted 7 Days Ago
Be an Early Applicant
5 Locations
5-7 Years Experience
Software
The Role
The Senior User Acquisition Manager will develop and implement B2B lead generation strategies, analyze customer acquisition funnels, and launch targeted advertising campaigns. The role requires experience in omni-channel acquisition and the use of analytics for optimization.
Summary Generated by Built In

Description

We’re on the hunt for a skilled Senior User Acquisition Manager to join our team and work on our brand. We need someone who’s experienced in B2B marketing and has a solid track record of generating leads through different channels. It’s important that the candidate has a good grasp of B2B unit economics, knows how to conduct A/B tests, and has a knack for targeted social media advertising.

Job Responsibilities

  • Develop and implement lead generation strategies for B2B brands.
  • Test hypotheses to increase landing page effectiveness.
  • Test new lead generation mechanics.
  • Analyze the customer acquisition funnel.
  • Build an effective omni-channel registration funnel.
  • Launch targeted advertising campaigns using 1st and 3rd party data.
Requirements
  • Successful lead generation experience for B2B companies.
  • Understanding of unit economics and LTV.
  • Experience in building acquisition using omni-channel acquisition funnels.
  • Successful implementation of tools to increase conversion (lead magnets, lead forms).
  • Use of audience search services for advertising campaigns (demandbase, clearbit, apollo).
  • Experience with lead generation through Facebook and/or LinkedIn.
  • Working with data on current clients: segmentation, enrichment, expansion (LAL), predictive audiences.
  • Use of tools for lead segmentation.
  • Working with analytics systems (Google Analytics).
  • Fluent English language skills.
Benefits
  • Flexible schedules and opportunity to work remotely.
  • Ambitious and supportive team who love what they do, appreciate each other, and grow together.
  • Internal programs for adaptation and training, development of soft skills, and leadership abilities.
  • Partial compensation for participating in external training and conferences.
  • Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world.
  • Corporate prices on hotels and travel services.
  • MyTime Day Off - an extra non-working day without loss of compensation.

The Company
HQ: Dover, DE
257 Employees
On-site Workplace
Year Founded: 2016

What We Do

RateHawk.com is an innovative B2B online booking engine featuring hotels, air tickets, transfers, and car hire. It is designed to be the ultimate day to day booking tool for travel professionals.

We scan the globe for the best accommodation providers, hand-pick the strongest ones and pass on the best offers in the B2B hotel booking market. The rates and availability are taken from more than 180 global wholesalers, consolidators, OTAs and DMCs all brought together into one booking tool. In addition to these, we have over 67 000 properties contracted directly. This allows us to provide our clients located in over 190 source markets with more than 2 000 000 properties all over the world.

Combining innovative technologies and extensive professional experience, RateHawk provides travel industry players with the world’s most relevant, responsive and user-friendly hotel booking backend technology.

Customers are on the pedestal of our world — everything is built around their needs. All our decisions and considerations, whether commercial, technological or operational, should be driven by utmost care for our customers and agents.

We have teams specialising in supporting and developing our product, providing great customer service and developing our partner networks. We share common values and are hugely results driven. Our shareholder mentality, collaborative culture and worldwide presence constantly create new opportunities for our team of employees to continually learn and grow in their day to day work.

Our goal is to ensure that our customers and our partners are always offered the best prices for any type of accommodation and air tickets in any geography.

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