Senior Strategist (Digital Media)
London or Manchester, Hybrid
WHO ARE WE?
This position sits in our Marketing & Technology service based in London. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through digital marketing. We activate campaigns across key digital channels, create measurement and testing solutions, dive deep into understanding our consumers and are always on top of the latest trends in the digital landscape. Our clients include Netflix, Just Eat Takeaway, Twitch, TikTok, and The White Company.
JOB PURPOSE:
We are currently growing our Strategy team and are looking for a Media Strategist with a growth marketing mindset and the ambition to scale accounts through innovation and proactive thinking. In line with the set up of the team and the offering we have, this role will have a heavy lean towards Paid Social, with the likelihood of expanding our offering / services across different channels. This role requires client relationship building, strategic planning, and an integrated understanding of brand and performance marketing across key digital channels. The ideal candidate can lead cross-functional teams to deliver integrated services based on DEPT's best practices. They bring innovative strategies, holistic ideas, and leadership to help clients achieve their business goals.
This role is within the Netflix team, working closely with teams across all our EMEA markets. You will be working alongside the Head of Media Strategy, helping to develop market-leading innovative strategies across a variety of projects, developing and testing new strategies and driving adoption of new products and channels with a lean towards Paid Social. You will work closely with the media implementation team and Head of Media to ensure effective approaches are adopted and use their feedback to inform further proactive thinking. This role is not focused solely on individual campaign strategies, but looks beyond the day to day to identify and overcome key business challenges and future proof the brand.
You are a critical thinker and seasoned storyteller, equally curious and creative, while also rigorous and analytical. You can hold your own discussing growth strategy, SEO, CRO, analytics, and measurement with marketing managers and C-Level executives. You have a passion for interpreting current culture, commerce, and media insights to create overarching media strategies that lead clients and media teams towards holistic digital media plans. You must have a deep understanding, preferably hands-on experience, in digital media strategy, planning, and activation designed to drive performance and measurable ROI.
KEY RESPONSIBILITIES
- Strategy & Planning: Design and speak expertly to full-funnel media and data-driven strategies
- Create consumer journeys, communication plans, media and messaging strategies.
- Understand first-party data to elevate strategic opportunities
- Monitor marketing trends, technology solutions, and competitors
- Participate in new business development and growth opportunities.
- Client Management - Maintain a strong understanding of each client's holistic business, competitors, goals, and engagements with other agency partners.
- Orchestrate multi-discipline collaboration for flawless execution of full-funnel, cross-channel campaign strategy and activation.
- Elevate client ambitions and identify growth opportunities to support client relationships.
- Maintain deep knowledge of Paid Search, Paid Social, Programmatic, OOH / DOOH and Non-Programmatic Digital media channels, platforms, and tactics.
- Stay up-to-date on digital and media news and guidelines to ensure adoption of best practices and testing recommendations.accordingly.
WHAT WE ARE LOOKING FOR
- Solid experience in client-facing roles in cross-channel, digital media planning and activation, preferably at an agency
- Excellent understanding of Paid Social strategy
- Strong communication skills, both written and verbal.
- Ability to provide feedback and strategic guidance across paid media channels.
- Hands-on experience with various digital media channels and platforms.
- Familiarity with media industry research and planning tools.
- Knowledge and experience in traditional channels also preferred but not mandatory
WE OFFER
- A flexible, hybrid working policy
- The choice of medical healthcare providers (Bupa or Medicash)
- 25 days holiday plus bank holidays and your birthday off each year
- Company pension scheme
- EAP scheme
- Ride to work scheme
- Enhanced family friendly policies
- Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
- A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
- Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
- The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
- Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.
WHO ARE WE?
We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.
Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.
DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.
DIVERSITY, EQUITY & INCLUSION
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.
