Job Description:
Remitly's vision is to transform lives with trusted financial services that transcend borders. Since 2011, we have been tirelessly delivering on our promises to people who send money around the world. Today, we are reimagining global financial services and building products that extend beyond traditional barriers to give customers access to more of the services they need, no matter where they call home. Join over 2,700 employees worldwide who are growing their careers with purpose and connection with our customers while having a positive impact on millions of people around the globe.
About the Role:
We are looking for a customer-centric and data-driven Senior Regional Marketing Manager with a focus on Africa and South Asian audiences. This strategic, individual contributor role will report to the Director for Regional Marketing and Product Marketing. You will be responsible for transforming business priorities into high confidence regional marketing strategies and plans and be accountable for customer acquisition goals specific to your assigned regions. You will also support additional learning and retention initiatives in your assigned regions with the goal of supporting desired business outcomes. This role is based in our London office and will be hybrid (2-3 days a week in the office).
You Will:
- Develop localised marketing strategies that drive acquisition and learnings for key audiences such as money senders to Africa and South Asia, specifically Pakistan. This includes owning and managing the process for developing audience-based go-to-market strategies, including taking a holistic view of the customer and competitive journeys, determining the levels of localization, and tailoring customer offers to best convert customers.
- You will be embedded as a regional marketing lead in cross-functional squads for assigned regions and serve as the primary point of contact for the global Marketing team. As part of this, you will ensure that regional marketing priorities are baked into the quarterly and yearly marketing plans.
- Enable the broader marketing team with tools that help the teams deliver localized content and offers, such as customer journey mapping, corridor battlecards, and localization guides.
- Represent the Regional Marketing team holistically and collaborate closely with the Business Management and Marketing teams, that are co-located in the Remitly London office. You will own collaboration and alignment rituals for Regional Marketing with non-US based teams.
You Have:
- 10+ years of experience in Marketing, with at least 5+ years experience in a go-to-market planning or strategic marketing role
- Track record of delivering localized campaigns and offers to market targeting the Africa and South Asian audiences
- Highly proficient in operating in a cross-functional setting and leading with influence, bringing together diverse perspectives and expertise toward shared outcomes
- Ability to travel to the United States and assigned regions required. Expected travel will be quarterly.
#LI-Hybrid
Our Benefits:
- Paid Vacation Days
- Health insurance
- Commuter benefit
- Learning and development benefits
- Employee Stock Purchase Plan (ESPP)
- Mental Health & Family Forming Benefits
- Corridor Travel Benefit Reimbursement
We are committed to nondiscrimination across our global organization and in all of our business operations. Employment is determined based upon personal capabilities and qualifications without discrimination on the basis of race, creed, color, religion, sex, gender identification and expression, marital status, military status or status as an honorably discharge/veteran, pregnancy (including a woman's potential to get pregnant, pregnancy-related conditions, and childbearing), sexual orientation, age (40 and over), national origin, ancestry, citizenship or immigration status, physical, mental, or sensory disability (including the use of a trained dog guide or service animal), HIV/AIDS or hepatitis C status, genetic information, status as an actual or perceived victim of domestic violence, sexual assault, or stalking, or any other protected class as established by law.
Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
