Senior Product Marketing Manager

Posted Yesterday
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Germany
Mid level
Marketing Tech • Sales
The Role
The Senior Product Marketing Manager will be responsible for driving the adoption and growth of products by managing major releases, leading cross-functional teams, and developing effective messaging and positioning. This role involves conducting research and supporting projects aimed at enhancing product adoption.
Summary Generated by Built In

Description

We are a remote-first, international SaaS company dedicated to helping businesses find and target the right accounts primed for conversion. By merging Leadfeeder and Echobot, we’ve brought together two leading companies to create a powerful sales intelligence and web visitor identification platform that gives sales and marketing teams the real time data, insights, and tools they need to win more deals.
What makes us unique? Originating in Finland and Germany, the country with the highest privacy standards in Europe, Dealfront is built on a foundation of compliance and transparency. Our platform ensures users know exactly where the data comes from, maintaining integrity while enhancing profitability.
Join our diverse and dynamic team of over 270 Dealfronters spread across 40 countries. Together, let's redefine success for B2B companies across Europe and beyond. Join us and be a part of our journey to transform the way businesses win more deals!

Position Overview

We are seeking a Senior Product Marketing Manager to play a pivotal role in driving the success and adoption of our products.

You'll be responsible for bringing Dealfront's major product releases to market, managing cross-functional teams, delivering value-based messaging and positioning, and reporting results to key stakeholders.

Your mission will be to drive product adoption and growth through:

  1. Delivering well-packaged features with strong, value-based storytelling, and
  2. Identifying and actively pursuing growth opportunities

Responsibilities

  • Manage major product releases, developing and refining product positioning, messaging, value propositions, competitive advantages, and naming, along with effective sales pitches, collateral, and decks.
  • Lead cross-functional teams (including product, sales, success, and marketing representatives) to develop and execute go-to-market plans for new solutions. Maintain constant alignment on product updates.
  • Conduct customer, market, and competitive research to support your projects.
  • Be the voice of the customer.
  • Initiate and run non-launch projects aimed at improving product adoption, retention, and growth.
  • Have an opinion :)
Requirements
  • 3+ years of product marketing experience in B2B SaaS.
  • Proven track record of successfully developing and executing go-to-market strategies for T1 product releases.
  • Proven track record of driving growth and adoption of SaaS products.
  • Ability to clearly explain technical concepts to non-technical audiences.
  • Experience managing multiple products, projects, and stakeholders in a fast-paced environment.
  • Collaborative, creative, curious mindset with a can-do attitude.
  • Strong analytical skills and data-driven decision-making approach.
  • Excellent organisational, project management, and stakeholder management skills.
Benefits
  • The chance to work with a very knowledgeable, high-achieving and fun team.
  • An international, diverse, dynamic and committed work environment.
  • The opportunity to work remotely, with a flexible work schedule.
  • Mental Health support with Auntie.
  • Annual company retreats in sunny locations and team off-sites :) 

If this role excites you and sounds like a great fit, please apply below!

We encourage all interested candidates to apply, even if you don't meet all of the criteria listed. We value diversity and inclusion in our workplace and welcome applications from candidates across all backgrounds and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.

The Company
HQ: Karlsruhe
226 Employees
On-site Workplace

What We Do

Dealfront is the Go-to-Market Platform giving sales and marketing teams the data, applications, and insights they need to win any European market.

With its German and Finnish origins, the company was born and raised with a native understanding of the European market. Trained on European data in many languages, it provides data, applications and insights that others can’t.

Dealfront meets the highest GDPR compliance and privacy standards, and shows you how data was sourced. Our platform is hosted in Europe and processed under European regulation, so you know your data is secure and won't be sold to third parties.

Dealfront – The way to win deals in Europe.

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