Senior Product Marketing Manager (m/f/d)

PlanRadar is a leading platform for digital documentation, communication and reporting in construction, facility management and real estate projects. It enables customers to work more efficiently, enhance quality and achieve full project transparency. By improving collaboration and providing access to real-time data, PlanRadar’s easy-to-use platform adds value to every person involved in a building’s lifecycle, with flexible capabilities for all company sizes and processes. Today, PlanRadar serves more than 150,000 users across 75+ countries.

PlanRadar promises an inclusive, engaging and exciting place to work. We are inquisitive minds who challenge the status quo, with a drive to change our client's industry for the better. Our people matter the most, and we regularly conduct surveys and implement changes to ensure our benefits and the way we work reflects the culture that we promote. If you're courageous and ready for a new adventure, join PlanRadar!

You live for insight? You’re the kind of marketer who lights up when hearing “voice of the customer,” and your idea of fun includes pattern-spotting across data, interviews, and market signals? Then you might be exactly who we need.

As our Senior Product Marketing Manager (m/f/d), you’ll lead our research efforts to understand what makes our customers tick — and turn that understanding into clear strategic direction. From refining our ICPs to feeding insights into messaging and go-to-market plays, this is your chance to shape how we grow.

Among other things you will

• Lead qualitative and quantitative customer research — think interviews, surveys, and deep dives into behaviors and needs.
• Run and scale a Win/Loss interview program that goes beyond “why” and into “what’s next.”
• Analyse product usage, market trends, and competitor positioning to uncover growth opportunities.
• Own and evolve our Ideal Customer Profiles and personas — grounded in real data, not guesswork.
• Partner with Sales, CS, and Product to keep customer feedback flowing across teams.
• Build frameworks and best practices for research and insight generation at scale.
• Create a shared source of truth for insights — accessible, up-to-date, and actually useful.
• Translate research into messaging that speaks directly to the needs of our ICPs.

Who you are

• You have 5+ years of experience in marketing, including at least 2 in Product Marketing.
• You’re confident designing and running research programs — and know how to scale them.
• You turn interviews and data into clear, strategic insights others can act on.
• You know your way around segmentation, ICP development, and competitive analysis.
• You collaborate naturally across functions and bring people on board with your ideas.
• You’re a strong communicator who keeps stakeholders aligned and in the loop.
• You thrive in B2B SaaS or tech environments where things move fast.
• You’re fluent in English — both spoken and written — and you know how to make words count.

• Room for personal and professional development
• Challenging and diversified line of action
• Working in a fast-growing company with international customers and investors
• Centrally located and attractive office in one of our locations worldwide
• Possibilities to work from home
• Performance-related career system
• Motivated and agile team with a common vision
• Additional benefits like team events, free drinks & snacks, …

For Austria the annual gross minimum salary according to the collective agreement based on the Austrian law for this position is EUR 54,000. This includes: full health insurance, occupational accident insurance, public pension scheme and public unemployment insurance. Depending on your individual professional qualifications and previous experience your salary could be significantly higher.