Senior Product Designer - Acquisition Strategy

About the role:

We’re looking for a curious and impact-driven Senior Product Designer to help shape the future of our landing page experiences that enable us to more effectively acquire new users to Skyscanner. You’ll work in a cross-functional team dedicated to helping millions of travellers discover the world—through high-performing, content-rich pages that answer real user questions and inspire their next trip. 

As AI reshapes how people discover and search, this role will be a part of evolving how Skyscanner shows up—designing experiences that go beyond basic answers and create meaningful journeys that users value and that performs for search engines and AI experiences. 

You work across a range of surfaces, including key product vertical landing pages (flights, hotels, and car hire) and destination hubs, while also building and evolving the landing page design system that powers our editorial content and campaign landing pages—creating experiences that are both scalable and deeply engaging.

What you'll be doing: 

• Designing high-quality, responsive landing pages across surfaces like destination hubs and product vertical landing pages, and design system for campaign pages, and editorial content, balancing search performance, content clarity, and user needs. 
• Owning the end-to-end design process, from framing problems and generating ideas through to prototyping, testing, refinement, and final delivery. 
• Partnering cross-functionally with marketing, content design, product, and engineering stakeholders to define and deliver effective, insight-driven design solutions. 
• Working with user research, SEO analysis and behavioural data to deeply understand intent and use evidence to guide and validate design decisions. 
• Contributing to and evolving the landing page design system, ensuring consistency, accessibility, and design quality across our content-driven surfaces. 
• Anticipating the evolving SEO landscape, including the impact of AI-generated results and conversational search, and helping define how our landing pages adapt and respond. 
• Collaborating with peers across the design team, sharing knowledge and ideas, and raising the bar on what we deliver. 

 About you:

• A strong individual contributor with proven experience designing web and responsive experiences, ideally in content-rich environments whether that be fast-paced agency or in-house. 
• A designer who’s comfortable working within performance and search engine constraints, but who also thinks beyond them—using insight to evolve and elevate the experience, not just optimise it. 
• Someone excited by the challenge of designing in a space shaped by emerging AI technologies—able to respond creatively to shifts in search behaviour and generative SERP changes. 
• Strong interaction and visual design craft, with deep familiarity with tools like Figma, Miro and modern prototyping tools. 
• Someone who thrives in collaborative teams and can work confidently with engineers, product managers, marketers, brand designers and content strategists. 
• A test-and-learn mindset, with experience using A/B testing, user research and analytics to inform decisions and iterate based on performance. 
• Experience designing and contributing to design systems and scalable component libraries.
  

 Portfolio criteria:

• A portfolio with best-in-class responsive web work that demonstrates your ability to shape broad conceptual ideas into desirable user solutions.    
• We would also like to see your thought process from the hypothesis stage through the final result and the methodologies and frameworks you used. 

Following extensive surveys and workshops around our teams needs and preferences, we’ve returned to our offices in a hybrid working pattern: typically that looks like two days in the office, flexible to an individual’s need. As such, this role would be a great fit for someone who lives within commuting distance of  one of our Scotland offices or Barcelona office.

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