Senior Partner Marketing Manager

Join a high-impact, global role where you'll own the end-to-end marketing strategy for our most strategic technology and services partners. This isn't traditional partner marketing—you'll be the architect, deeply embedding joint value propositions into our core Account-Based Marketing (ABM) programs to drive deal acceleration and pipeline growth.

You will be the primary orchestrator, defining and executing how Backbase goes to market with key partners on a global scale. This is a highly independent role focused on moving fast, showing impact, and ensuring partner narratives are a crucial accelerator in our enterprise sales cycle, from messaging and content co-creation to cross-functional execution.

• Own the end-to-end Partner Marketing strategy for key strategic partners, ensuring full alignment across global and regional marketing teams.
• Deeply embed partner narratives into running ABM programs in collaboration with Field Marketing to accelerate priority deals.
• Co-define and articulate compelling joint value propositions with Product Marketing that highlight shared narratives and market differentiation.
• Act as the lead orchestrator across internal stakeholders (Alliances, Sales, Product) and external partner marketing teams for coordinated execution.
• Co-create foundational content with partners, ensuring it meets the needs of sales, demand generation, and ABM programs.
• Track and report on the performance of partner-influenced ABM programs to measure impact and inform future strategy.

We’re looking for a highly independent, collaborative marketing leader who has a strong bias for action and is energized by building a function without a playbook. Your experience in developing joint go-to-market motions with strategic partners and your deep understanding of enterprise ABM will be key to success. You should have an outcome-oriented mindset and be comfortable leveraging an AI-first approach to accelerate planning and execution.

• 7+ years of B2B marketing experience with a focus on developing joint GTM with strategic partners (e.g., GSIs, Advisories, Technology Resellers).
• Strong understanding of Account-Based Marketing (ABM) and how partner value influences complex enterprise deals.
• Proven ability to work independently and lead cross-functional, global projects without heavy operational support.
• Experience in content curation and storytelling, able to package complex value propositions into clean, compelling narratives.
• Experience working closely with Product Marketing and Field Marketing and a clear understanding of building value-led partner narratives.
• A hands-on attitude, high ownership, and fluency in English (written and spoken).