monday.com is scaling its partner-led business across EMEA and is seeking an experienced Senior Partner Marketing Manager to lead marketing initiatives in this critical region. This high-impact role requires a blend of strategic thinking, program management, and hands-on execution, with a focus on developing and executing an effective partner-led marketing plan to drive pipeline and revenue through the partner ecosystem. Based out of our London office and Reporting to the EMEA Marketing Director, you will play a key role in supporting the region’s go-to-market strategies and aligning with revenue targets.
Please note, this role requires attending our London office 3 days a week*
About The Role:
Responsibilities:
Develop and Execute Partner Marketing Strategy:
- Design and implement a partner marketing strategy for EMEA, focused on driving pipeline and revenue through Solution Partners, Distribution Partners, and Cloud Partners.
- Manage the regional partner budget and Marketing Development Funds (MDF) allocation to maximize pipeline generation and ensure efficient use of resources.
- Plan and execute a mix of partner-led events, conference sponsorships, webinars, customer marketing campaigns, and outbound programs to engage the partner ecosystem.
Regional Event and Campaign Management:
- Lead the partner-led event strategy for EMEA in collaboration with partnership, field, and event production teams.
- Develop and oversee an annual marketing plan for key cloud partners (e.g., AWS), effectively leveraging MDF and coordinating with cloud partner marketing managers.
- Act as the primary marketing contact across the EMEA partner ecosystem, prioritizing partner engagement based on revenue potential.
Cross-functional and Strategic Collaboration:
- Identify opportunities to integrate partners into EMEA’s regional marketing initiatives, including campaigns and larger events.
- Align with the global partner marketing team to advocate for EMEA needs and priorities, ensuring adequate support and resources.
- Support global events like the Annual Global Partner Kick-Off and EMEA Partner Days.
Performance Tracking and Analysis:
- Track, report, and analyze the effectiveness of all partner marketing activities, using data to drive continuous improvement.
- Utilize metrics and insights to enhance partner marketing efficiencies, delivering measurable results aligned with regional goals.
Requirements
Your Experience & Skills:
- 4+ years of experience in partner marketing, preferably within the B2B SaaS space.
- Deep understanding of EMEA markets and regional nuances.
- Experience working with cloud partner ecosystems, such as AWS, Google Cloud Platform (GCP), or Microsoft Azure.
- Proven experience in managing marketing events and budgets.
- Strategic mindset with strong tactical execution abilities.
- Excellent organizational skills and ability to manage multiple projects and stakeholders in a dynamic environment.
- Fluency in French, German, Dutch, or Swedish is advantageous
- Experience in Benelux and Nordics is advantageous
