Senior Marketing Manager – Israel & Central Europe

About Us
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent.
Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Go Cardless, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.
Come and be you with us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that's bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we're waiting with open arms. Come join us.
About you
We are looking for a commercially minded Senior Marketing Manager to help shape and execute our marketing approach across Israel and Central Europe. Based in our Tel Aviv office, you will be the sole dedicated marketing manager for the region, partnering with the regional marketing leader, Sales, BDRs and specialist Marketing teams to generate new-business pipeline.
You will build on HiBob’s established brand presence in Israel to deliver incremental pipeline, while growing awareness and demand in Central Europe, particularly Poland. This is an opportunity to combine strategic input with hands-on execution across integrated campaigns, digital marketing and events, adapting the approach to the needs of each market.
You will bring broad B2B marketing capabilities, strong commercial judgement and the confidence to work independently. You will turn market insights into practical recommendations, deliver programmes from planning through follow-up, and take ownership of their performance.
Job requirements

• Proven experience planning and delivering B2B marketing programmes, ideally within SaaS or technology, with measurable contribution to new-business pipeline.
• Broad understanding of demand generation, digital marketing, the marketing mix and the buyer journey, with experience bringing channels together in an integrated plan.
• Experience partnering with digital specialists on campaign briefs, audience targeting, promotion and optimisation.
• Experience delivering events end-to-end, including budgets, suppliers, logistics, audience acquisition and post-event conversion.
• Ability to translate market and performance insights into practical recommendations, manage programmes independently and solve delivery challenges.
• Strong project management and stakeholder management skills, including effective collaboration with Sales and BDR teams.
• Confidence using CRM, marketing automation and reporting tools to track engagement, opportunities, pipeline and attribution.
• Excellent written and spoken English, with the ability to adapt messaging for different audiences.
• Based in Israel and able to work from the Tel Aviv office in line with HiBob’s hybrid model, with travel across Israel and Central Europe as required.
• Experience in the Israeli market and/or Central Europe, particularly Poland, is beneficial.

Job responsibilities

• Help shape regional marketing priorities and propose integrated programmes with clear audiences, objectives, budgets, targets and commercial rationale.
• Plan and execute demand-generation activity across Israel and Central Europe, prioritising new-business pipeline and working with the Digital team on digital execution.
• Build on established brand awareness in Israel and develop HiBob’s presence in Central Europe, with Poland a key focus, adapting global campaigns and content for local audiences.
• Deliver sponsored and hosted in-person events, webinars and virtual roundtables end-to-end, including audience acquisition, content, suppliers, logistics, on-the-day delivery and follow-up.
• Partner with Sales and BDR leaders on target accounts, outreach, meeting goals, lead ownership and follow-up to improve conversion into qualified opportunities.
• Work with Product Marketing, Brand, Content, Customer Marketing and other teams to create relevant regional messaging, customer proof and campaign assets.
• Manage assigned programme budgets and suppliers, lead negotiations with guidance from the regional marketing leader, and coordinate contracts, invoicing and payments.
• Own targets and performance for the programmes you lead, monitor pipeline and conversion, implement course corrections and recommend improvements based on results.

Benefits
HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive Total Reward offer including:
 Financial & Equity Incentives 💰

• Equity Plan: Participation in the Company Share Options Plan
• Social Contributions and Keren Hishtalmut
• Employee Referral Program: $2,500 for each successful hire
• Wolt Benefit (meal card): ₪1,000 per month

 Health, Wellness 🏥

• Private Health Insurance: Comprehensive premium medical coverage
• Sick Leave: Full payment from the first day of illness
• Wellness Benefits: Annual Headspace subscription and dedicated wellness programs
• Preventive Screening: Health screenings for employees aged 40+

 Work-Life Balance & Leave ⚖️

• Paid Time Off: Competitive paid time off policy
• HiBaby: 3 weeks of additional fully paid bounding time for new parents
• Bob Balance Days: 4 additional company-wide "long weekend" days (one per quarter)
• Social Impact: 2 paid days per year for volunteering and social contribution
• Work from Anywhere: Temporary remote work option for up to 2 months (available after 6 months of tenure).
• Birthday Day Off: Enjoy a day off during your birthday month

 Hybrid Work & Office Environment 🏠

• Hybrid Model: A flexible balance between office and home-based work
• Home Office Allowance: One-time stipend to ensure an ergonomic and productive home setup
• Transportation: Monthly travel allowance or parking arrangements
• Pet-Friendly: Dog-friendly office environment to support a stress-free workplace

 Culture & Growth 🎉

• Social Events: Regular team-building and company-wide events, both local and global
• Professional Growth: A culture built on precision, performance, and ambitious career scaling

If this sounds like something you’ve been looking for, we’d love to have you. Come on, join our village 🚀