Senior Marketing & Events Manager, DACH

Location: Munich, Germany
About the Role
Cloudflare is transforming the way enterprise IT operates-redefining an entire category and growing a billion-pound business with over 40% annual growth. At the heart of this expansion is our dynamic regional marketing team.
We're looking for a Senior Marketing & Events Manager, EMEA to join our Events Center of Excellence. This role is perfect for someone who thrives on bringing exceptional events to life, loves fast-paced collaboration, and is driven by data, creativity, and results.
In this pivotal position, you'll lead event strategy and execution across the DACH region (Germany, Austria, Switzerland) and support EMEA-wide channel events. You'll collaborate across Marketing, Sales, and Partner teams to deliver experiences that drive engagement, build pipeline, and fuel Cloudflare's channel growth.
This role reports to the Head of Field Marketing & Events, EMEA, and works closely with the broader regional marketing and sales organisation. Who you are: A proactive, positive, and high-energy team player. Curious, adaptable, and eager to grow in a tech-driven, high-growth environment.
What You'll Do

• Lead Event Execution in DACH
  Plan and execute impactful events-trade shows, executive dinners, Cloudflare conferences, partner gatherings, and more-to drive pipeline and customer engagement across the region.
• Drive EMEA Channel Event Strategy
  Collaborate with the Head of EMEA Events, Director of Partner Marketing, and DACH Field Marketing leads to shape and deliver strategic channel events aligned with Cloudflare's partner ecosystem growth.
• Cross-Functional Collaboration
  Work closely with Sales, Product, Localization, and Marketing teams to align event strategy with business goals and deliver meaningful experiences.
• Vendor & Partner Management
  Own relationships with agencies, venues, and regional partners-ensuring seamless execution and maximum ROI for every event.
• Campaign Development & Execution
  Create event-related assets including landing pages, promotional content, and email campaigns. Ensure strong pre- and post-event strategies to drive lead conversion.
• Performance Tracking & Insights
  Measure, report, and optimise events using clear KPIs and ROI metrics-continuously refining strategies for better outcomes.
• Support Regional Field Marketing
  Partner with the DACH Field Marketing Manager to ensure event initiatives are embedded within the broader EMEA marketing strategy.

Required Qualifications

• Fluent in English and German (mandatory).
• Based in Munich, Germany, or open to relocation.
• 8+ years of regional marketing experience, including support for field sales teams and channel partners.
• Background in cybersecurity or high-growth SaaS is a strong advantage.

What You Bring Professional Experience

• Deep expertise in event, channel, or field marketing, with a proven track record of managing complex, multi-market programs.
• Comfortable and expertise working closely with sales, BDRs, and partner ecosystems to align on business objectives.
• Experience operating across diverse EMEA teams and cultures.

Core Skills

• Exceptional project and time management skills; detail-oriented and highly organised.
• Excellent written and verbal communication, with a knack for compelling storytelling and promotional messaging.
• Collaborative communicator, able to influence stakeholders across Sales, Marketing, and Partner teams.
• Strategic mindset with the ability to execute flawlessly in a fast-paced, evolving environment.
• Strong analytical acumen, using data to inform decisions and optimise performance.

Tech & Tools

• Proficiency in Google Workspace (G Suite).
• Experience with Salesforce, Marketo, Demandbase, or other martech platforms is a plus.

Bonus Points If You Have

• Expertise in marketing automation platforms like Salesforce, Marketo, or Demandbase.
• Strong copywriting and content creation skills for outreach and engagement.