This will include planning and implementing PR activity, liaising with internal stakeholders and managing a team to create informative content for our website, press releases, articles, and pitching for media opportunities that will showcase JCDecaux UK’s brand, products and services in line with business priorities.
What you'll be doing...
What you'll be doing...
- Develop and implement an effective marketing communication strategy to drive brand awareness, awareness of the key company messages, and mission, vision and to drive customer satisfaction.
- Plan and manage a team to plan and brief content and marketing materials. Respond to communication-related requests from the press in a timely manner.
- Create a social media strategy for owned channels, manage JCDecaux UK’s online content by developing a content strategy in partnership with the Digital Marketing Manager, supported by the Marketing Communications Manager and Marketing Communications Executive.
- Support the Head of Communications to define the key marketing messages for external communications based on the key marketing programmes.
- Manage the external voice of JCDecaux as a thought leader in market, this is achieved by planning and creating informative and interesting materials including press releases, newsletters and related marketing materials or presentations according to business goals and priorities.
- Have a full understanding of the key marketing programmes, the stakeholders and the target audiences.
- Define an annual communications' plan with timelines, measurable outputs and impacts and target audiences.
- Define the communications channels behind each of the key marketing programmes.
- Utilise the communications channels of PR, press, social, e-mail, sales team, search, advertising and influencers to increase knowledge and uptake of the key marketing programmes.
- Monitor input and results and report monthly to the Head of Communications on impact.
- Define a list of influencers and draw up a communications' plan to gain third party endorsement of key marketing programmes.
- .Work with internal and external stakeholders to produce thought leadership content in support of key marketing programmes.
- Liaise with third party contributors to provide white papers, thought leadership pieces and marketing content.
- Manage content partnerships on behalf of partner landlords and transport owners.
- Deliver increased uptake of key marketing programmes.
A little bit about you...
- Ability to craft and write great pieces of communication across multiple channels.
- Strong written and verbal communication skills.
- A great understanding of the digital marketplace and the communication tools available.
- Ability to utilise the full range of communication tools and the monitoring of outputs and impacts.
- Ability to manage a team of diverse individuals in an inclusive and inspiring manner
- Knowledge of CRM tools and funnel management would be useful.
- An organised individual that can strategically plan a communications' calendar that can drive commercial success.
- Ability to engage stakeholders to buy-in across numerous teams to deliver the communications' plan.
Qualifications and Experience
- A background in media/communications, ideally from a related industry
- Experience in communication activation and monitoring within a media or marketing organisation
- Experience in journalism, marketing, business or social science or relevant experience.
A little bit more about us...
We believe in building a diverse and inclusive culture and positive employee experience.
We are One Team, more than just ourselves.
We are customer first, we understand, and help solve our customers’ problems.
We Test & Learn, we are empowered to learn and grow, unafraid of change.
We choose to care, we are committed to doing the right thing, the right way.
It’s really important to us that we give as much to our colleagues as they give to us.
Our latest Belonging Survey showed that our colleagues feel valued and listened to as we continue to build an environment where everyone can thrive, grow, belong and be their authentic selves.
We believe that diversity of thought, experience and background provides the platform for great creativity,
We are committed to equal employment opportunities regardless of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.
Many of our Colleagues work flexibly in many different ways. Please talk to us at interview about the flexibility you need. We can’t promise to give you exactly what you want, but we do promise not to judge you for asking.
About our recruitment process….
1. You find or get sent this job advert, read it, and feel like you’re you’d be a great addition to the JCD family.
2. You send in your application to let us know you’re interested.
3. We see your application, get excited, and give you a call.
4. You’ll meet us twice, depending on the role prepare a presentation and we’ll get to know each other.
5. You’ll begin your journey with us, we're excited to support and develop you throughout your career.
