About TLA
TLA, an automotive marketing business founded 24 years ago, helps the world’s biggest car brands — Volkswagen, BMW, Ford and others — reach in-market buyers. Our consumer sites (Green.Car, Askaprice, Car Keys and more) capture and qualify hundreds of thousands of car-buying intents annually, and our platforms validate and route those leads to the brands that want them.
We’re at an inflection point. We’re rebuilding our consumer-facing platform from the ground up on a modern Node.js stack, and we’re doing it as an AI-first engineering function.
We’re an established, profitable business with two decades of relationships at the heart of UK automotive marketing. The engineering rebuild reflects where we want the next decade to come from.
The role
We’re hiring a Senior Front End Engineer to play a leading role on the front end of our new consumer platform, and in shaping the patterns the team builds it with.
You’ll be deep in Next.js, React, and TypeScript — building the components, patterns, and journeys that power our consumer sites. You’ll set the front-end patterns the team builds on, make the calls on performance and component design, and have real influence over how we build, not just what we build.
This is a role for someone who treats the front end as the product, not the wrapper — and who wants to do that work on a platform that genuinely matters to the business.
The engineering team is small and senior, and we’re in a deliberate hiring phase to grow it around the new platform and the AI-first practice. That makes this hire materially important — you’ll be one of a small group setting the tone for what comes next.
The opportunity
A few things make this role interesting right now. A new consumer facing platform is well underway — foundational architecture in place, plenty still to build — so there’s real scope to shape the front end as it takes shape. Alongside the platform, we’re rebuilding the engineering team itself as an AI-first function and looking for people who can help define what that means in practice. The work reaches hundreds of thousands of car buyers and the biggest brands in automotive.
What you’ll do
• Lead the front-end design and implementation of significant parts of the new consumer platform
• Build the component patterns, design system foundations, and performance practices the team works from
• Own significant features end-to-end, working closely with product and design
• Shape how the team uses AI tooling in front-end work
• Contribute to architectural conversations across the stack — front-end concerns matter at the system level too
• Raise the bar for the consumer experience and mentor others on the team
What we’re looking for
Essential
• Deep experience with modern React, Next.js, and TypeScript in production
• Track record of building consumer-facing web experiences that perform — measured in conversion, performance, and accessibility, not just shipped
• Cloud experience — Azure ideal, AWS / GCP fine
• Demonstrated fluency with modern AI coding tools as part of how you work — not “open to AI”, but already curious and experimenting/doing
• A strong product instinct — understanding why you’re building something, not just what
• Comfortable making and owning technical decisions in your area
Helpful
• Experience leading or significantly shaping a design system or component library
• Performance, A/B testing, or CRO-led front-end work
• Background in marketing tech, automotive, or high-traffic consumer sites
• Experience with modern testing approaches across unit, component, and E2E
Seniority and compensation
This is a Senior-level role with real influence and ownership. Salary will be benchmarked at the upper end of the Senior Front End range — competitive with what you’d expect from an established UK business hiring at this level.
Where you’ll work
We’re a Liverpool-based business with two days a week (Monday and Tuesday) together in our city centre office. The rest of the week is from home. For this role we’re looking for someone within commuting distance of Liverpool.
We’ve thought hard about location for this role and chosen hybrid over remote: the rebuild is at a stage where in-person design conversations matter, and we want our senior engineers in the room shaping the function as well as the code. You’ll work closely with our product and engineering leadership team, along with the wider technology function.
Benefits
• Annual training and conference budget
• Modern engineering tools, including paid licences for AI coding tools as standard
• Annual company-wide bonus scheme
• Pension plan
• Private health insurance
• Cycle to work programme
• Active social calendar including charity sporting events
To apply
This role is open only to candidates with the right to work in the UK without sponsorship, now or in the future.
