Senior CRM Executive

About us

You’ve probably heard of Autotrader, but do you know what we’re all about?  

We’re the UK’s leading automotive marketplace, a heritage brand, and a tech darling of the stock market. We bring together vehicle buyers and sellers to give them real choices. Cars may be what we're best known for but we’re also the place for pretty much everything else on wheels, from e-bikes to caravans. 

In the automotive world, change is a constant, that’s why we take our job of untangling the complex car-buying journey very seriously. 
 
At our core, we’re all about people. We go our own way while embracing diversity and celebrating our differences. We dedicate ourselves to the idea that we work better together. 

Autotrader is a beautiful, surprising and vibrant place to work. We might not be for everyone, but we could be perfect for you. 

About the role  

At Autotrader, we’re on a mission to create smarter, more connected experiences that help car buyers and sellers make confident decisions. As part of our investment in growth, we’re building a best-in-class performance and growth capability, where CRM plays a central role in helping us connect with consumers at every stage of their journey. 

As a Senior CRM Executive, you’ll play a key role in the day-to-day delivery of CRM activity. You’ll work with tools like Braze to build, launch and optimise campaigns that support users throughout their journey with us – from onboarding to repeat visits and other key product interactions. This hands-on role offers exposure to a fast-paced, data-driven environment, where you’ll be part of a highly collaborative team working across marketing, product, data and engineering. You’ll use behavioural insights and testing techniques to craft meaningful communications that align with our broader growth goals. 

In this role, you’ll plan and execute lifecycle communications across email, push, in-app and SMS channels. You’ll work closely with the CRM Lead to ensure that every CRM touchpoint is timely, relevant and aligned with user behaviours and product flows, helping to create seamless, joined-up customer experiences. You’ll collaborate with analysts and insight teams to refine targeting, improve segmentation, and report on campaign performance. You’ll also apply data-led thinking to your work, using A/B testing to optimise journeys and improve outcomes continually. 

This role is for someone proactive and curious, with a solid understanding of how CRM supports customer activation, engagement and retention. You’ll be comfortable managing multiple campaigns at once and confident working across technical and non-technical teams. As part of the wider CRM team, you’ll contribute to retrospectives, knowledge sharing and a test-and-learn culture that drives continuous improvement in everything we do. 

What we’re looking for  

• Good experience with CRM and lifecycle marketing channels such as email, SMS, app, and push in a B2C environment.  
• Experience in customer segmentation, data, and personalisation techniques.  
• Experience using a CRM platform (e.g. Braze) to build or manage campaigns.  
• Comfortable testing, iterating and using data to improve campaign performance.  
• Curious about user behaviour, with an understanding of how CRM supports customer activation, engagement, and retention.  
• Well-versed in CRM metrics and how they contribute to business goals.  
• Strong communication and collaboration skills, comfortable working across internal cross-functional teams and agency partners.  
• Proactive, organised, and comfortable managing multiple campaigns or tasks with minimal supervision.  
• Familiarity with GDPR and CRM compliance best practices.  

Benefits 

We’re offering a salary of £38,000 - £48,000 dependent on skills and experience, plus an additional 10% of your salary awarded to you in shares each year. These awarded shares will become yours in yearly instalments over the next three years, and you can choose to either sell them or keep them as shares.  

You'll have 28 days holiday per year, and that's in addition to bank holidays and half day closures on Christmas and New Year's Eve.

That’s not all. You'll be enrolled in our pension scheme, where our standard contributions are 7% and employee contributions are 5%. We also have comprehensive private medical cover, enhanced family leave provisions, a car salary sacrifice scheme, share-save options, and much more. 

We always want to give you the support you need and help prioritise your wellbeing, that’s why we provide access to 24/7 online GP and dentist, as well as specialist support for assisted fertility, gender dysphoria, menopause, period care plans and lots more.  

On top of all that, our hybrid model, Connected Working, combines the best of both worlds – office and home working. You’ll have two fixed weekly office days for team collaboration and one more of your choice to suit your work-life balance.  

Additionally, we have our remote-first periods at set times during summer and winter. During these periods, you can work remotely anywhere in the UK and from certain locations abroad.

#LI-EC1