Senior Business Analyst

Working at CreateFuture

CreateFuture is an AI-native consulting partner where people do work that matters and are supported to do it well. We work alongside organisations such as PayPal, adidas, NatWest, FanDuel and Money Saving Expert, building digital products and services that make a difference  while always putting people first.

We’re a team of creators. We write code, shape delivery, build go-to-market strategies, develop AI solutions and create the practices that support our people. We work side by side with our clients, challenging what’s not working and helping them to build the future. Our commitment to craft, quality, and culture has helped us scale to over 600 people in just a few years.

Our UK Benefits 

• 35 days leave (including bank holidays). 
• Private medical insurance.
• Enhanced parental and adoption leave. 
• Financial coaching + 5% pension match.
• 40 hours of paid learning and development.

 View our full list of UK benefits. 
CreateFuture is a Great Place to Work-Certified™ company and has won Best Workplaces UK multiple years in a row.

Join us on our journey. Let’s create tomorrow, together, today.

About the role and team:

At CreateFuture, our Senior Business Analysts excel in product-led initiatives and complex technical projects, often involving API integrations, platform migrations, or data architecture improvements. You are an integral part of a team that drives significant change by proposing and delivering enhancements to our client's products and processes, ensuring alignment with their strategic objectives. This will be done by using exemplary skills to work closely with stakeholders and project team members to help set out plans for their future goals, gaining an understanding of the current environment and future requirements by leveraging your expertise and general analysis skills. 

You will leverage your deep proficiency in business, industry, and user-centric design to strategically guide project development, acting as the crucial bridge between technical and non-technical stakeholders. Your responsibilities include meticulous requirements analysis, leading estimation efforts, and championing best practices within your project team. Your exceptional communication skills are pivotal for translating complex client objectives into clear, tangible, user-centric solutions, ensuring successful project outcomes.

What you'll be doing:

• Leverage extensive expertise to advise clients on process improvement and architect impactful change initiatives.
• Thoroughly evaluates both current and emerging business procedures, fosters collaboration between our clients and our internal teams, and proposes impactful system solutions for seamless optimisation.
• Leads internal and external teams to proactively solve complex problems impacting your work and team.
• Collaborate with external partners to ensure proposed system solutions meet our client's needs and take on more complex project tasks.
• Support and lead client conversations, taking responsibility for complex project activities.
• Proactively bring people together to define technical specifications, user stories, and acceptance criteria, facilitating data analysis and identifying technical dependencies or integration challenges.
• Manages project backlogs during the development and maintenance phases, understanding the client's priorities and technical limitations and how this impacts the backlog.
• Leads client projects, collaborating with stakeholders and development teams to uncover, shape, and document requirements for upcoming features, while analysing data and priorities to ensure your team's success, considering technical constraints or tasks.
• Seamlessly integrates new software changes into client networks and addresses product issues during development.
• Leads practical decision-making and product discussions, both internally and externally. Confidently presenting options analysis clearly and concisely.
• Builds and maintains strong relationships with internal and external stakeholders and leads stakeholder interactions.  
• Builds and applies a solid understanding of the client's business and industry, recommends improvements, and upholds company values and culture. 
• Manage and facilitate solutions for emerging product issues during active development.
• Builds a strong work pipeline for a development team and identifies and helps to resolve bottlenecks that could hinder work delivery.
• Assesses team performance through tests and data analysis, and makes recommendations for improvement to ways of working within the project team

• Strong background in data and technical environments, with experience in APIs, system integrations, platform migrations, or data architecture.
• Proven experience delivering complex, product-led projects within Agile methodologies (e.g. Scrum, Kanban), translating business needs into technical requirements and user stories.
• Ability to analyse data and systems to identify dependencies, technical constraints, and opportunities for optimisation and process improvement.
• Experience acting as a bridge between technical and non-technical stakeholders, clearly communicating complex concepts and aligning teams.
• Demonstrated leadership in backlog management, requirements shaping, and supporting cross-functional teams through the full Agile delivery lifecycle.
• Track record of influencing stakeholders and leading change initiatives, using data-driven insights and technical understanding to support decision-making.