Senior B2B Product Marketing Manager
Location: London
What is VEED.IO?
At VEED, our mission is to make video creation accessible to anyone.
No hard-to-use equipment, painful learning curve, or keeping track of multiple subscriptions to take your ideas from record → share. With VEED, you can do this with a single tool.
In just a few years, we’ve gone from one user to millions. From no revenue to $40M+ ARR. From bootstrapped to backed by Sequoia, one of the biggest VC firms in the world. From a team of two to a team of 180+. And we’re seeking more talented, motivated and entrepreneurial individuals to join our growing team.
Where And How We Work
At VEED we are hybrid, enabling teams and individuals to design their day and integrate work and life. We require 1 day a week in office for London and Amsterdam-based employees and you have flexibility to decide which day.
About the team
The B2B Marketing team at VEED is a cross-functional team with focus on Veed for Business revenue growth. This role champions strategic account acquisition at different moments of the user journey (from awareness to consideration and closing). You will work closely with other marketing & sales teams as well as cross-functional stakeholders to drive massive impact for VEED.
About The Role
We are looking for an experienced and customer-centric Snr B2B Product Marketing Manager to join our rapidly growing marketing team. In this role, you will be responsible for developing and executing the go-to-market strategy for our VEED product portfolio for Teams.
You will work closely with the Product, Sales, and Strategy teams, and report to the Director of Enterprise Marketing.
If joining a successful, high growth company with the opportunity to grow, do career-defining work, and leave your mark excites you, then keep reading!
What you’ll do:
- Define our core messaging and positioning
- Develop and execute product positioning and messaging that differentiates VEED's products for Teams from its competitors in the market.
- Develop and maintain a deep understanding of VEED's target audience and market trends to inform product strategy and messaging.
- Define frameworks that help us position our products and features, and how we should talk about them.
- Help us tell the stories of our products and the people who use them - we want to talk about value, not tools.
- Create a product collateral suite to help the sales team nurture and close enterprise prospects.
- Research
- Develop a deep understanding of our target markets and help map customer journeys across different end-user groups to identify high-impact opportunities.
- Become the go-to expert on the needs, behavior and motivations of our users, and market trends around videos and content creation.
- Continuously engage in research and develop a strong understanding of the broader competitive landscape and ecosystem.
- Monitor and report on market and competitor trends, and adjust product positioning and messaging accordingly.
- Assess market conditions to recommend pricing strategies and product bundling.
- Go-To-Market Strategy
- Collaborate with the product team to develop comprehensive product launch plans, release plans, and overall product GTM strategy.
- Work closely with the sales team to develop sales enablement materials, such as product demos, case studies, battlecards and sales presentations and any other product onboarding materials.
- Craft clear, compelling messaging and impactful content that translates complex product features into customer value and drives business outcomes.
- Work closely with the content marketing and social media team to create marketing materials, such as white papers, blogs, and social media posts, that effectively communicate VEED's value proposition and product benefits.
- Manage product launches and releases, including coordinating cross-functional teams, creating launch plans, and executing go-to-market strategies.
- Collaboration
- You will be the voice of product in marketing and the voice of marketing in product, helping keep our teams well aligned and working in sync, building strong feedback loops.
- You’ll work closely with all the functions within marketing (content, social media, influencer, performance) to define strategies and collaborate on execution.
- Work closely with our CRM manager and activation team to create strategies for effectively onboarding and engaging with users post sign up.
- Reporting
- Measure and report on the success of product marketing initiatives, and adjust strategies as needed to meet business objectives.
- Optimise based on learnings.
- Maintain an experimental mindset to quickly test and learn, based on data.
About you
- 5+ years of experience in product marketing in a B2B SaaS or PLG company
- Familiarity with our key marketing channels: SEO, paid ads, email, influencer and social.
- Strong understanding of B2B marketing techniques and sales processes with a track record of working closely with sales and revenue teams
- Proven ability to develop and execute successful product marketing strategies that drive revenue growth
- Familiarity with Hubspot preferred
- Outstanding communication and presentation skills, adept at distilling complex ideas into clear, persuasive messages across audiences and formats.
- Demonstrated expertise in written communication that engages audiences and drives business objectives
- Strong project management skills, with the ability to manage multiple projects simultaneously
- Self starter with ability to manage ambiguity effectively
- Experience working with cross-functional teams, including product, sales, and customer success
- Proficiency in using AI-powered tools for marketing
What we offer
- Monthly subsidy programme: Different people have different needs and therefore value different benefits. Providing this as a subsidy allows you to have the greatest flexibility to apply to what you value most - whether that be to offset the cost of a co-working space, office furniture, childcare, gym membership, etc.
- Unlimited paid holidays: We value that you get more time with your family and friends.
- Home office set-up: We have an IT Equipment program to make sure your home office is adequately setup with IT equipment including laptops, monitors, headsets/earbuds, keyboards and more!
- Mental health benefit: We’ve partnered with Spill to provide all our employees with confidential mental health support.
We think what matters is people. After all, a company is just a group of people. We don’t care about where you’re from, what school you went to or where you worked before. If you’ve done exceptional work, we want to hear from you. Join us on our mission to make creative storytelling with video simple and accessible for everyone.
Country Hiring Guidelines: We are currently hiring in 3 core hubs: London, Amsterdam and Barcelona and 2 additional hubs for sales and support roles only (USA for sales and the Philippines for support). Some roles may require a specific location. Please refer to the individual job posts for more details.
