Manage and grow a portfolio of mid-spend customers across Bristol and South Wales while acquiring high-value new business. Responsibilities include retaining and expanding client spend, selling digital marketing solutions, developing advertising programs, identifying prospects, delivering growth targets, proposing suitable commercial models, and building long-term customer and internal stakeholder relationships. The role requires field-based client engagement, strategic digital marketing knowledge, strong sales performance, resilience, communication skills, and access to a car.
Company Description
We've been championing local businesses for over 60 years. Where once our Yellow Pages helped those businesses get found and chosen, we now do this and much, much more with our proven digital marketing solutions, making us the UK's number one managed digital advertising partner for local businesses.
Job DescriptionWe have a fantastic opportunity for a top performing field sales professional to join our sales and account management team as a Senior Account Manager covering the South Wales/Bristol (you must be based on patch). This is a field sales role with a focus on developing high value new business opportunities whilst managing an account base of Yell’s mid-spend customers.
As a Senior Account Manager, you will have an extensive portfolio of products to help you identify valuable solutions for your customers including Pay Per Click, SEO and Agency Social; as well as Yell.com, Smart Performance, Websites, Video and Reputation Management.
The primary function of the role is to retain, nurture and grow your customers’ product spend into high performing digital marketing solutions, whilst actively sourcing new business. Essentially, the need to develop and grow your client’s digital portfolio will be your everyday driver as well as acquiring new high value prospects who are looking for a digital agency level solution.
Key Responsibilities:
- Managing a generous portfolio of clients, with annualised spend ranging from £5000 - £12,000.
- Dealing with overall account values of circa £1 million annually
- This role involves nurturing your customer base which you will be targeted to retain and grow each quarter; along with the acquisition of new prospects that you will self-source.
- Delivering growth sales from our full range of digital solutions (including agency products) - actively identifying and acquiring new digital opportunities by developing advertising programs that meet clients’ needs and the Yell agency minimum spend thresholds.
- Responsible for delivering your Growth target of high value new business by actively identifying, hunting and acquiring new digital opportunities within the market.
- Selling Yell’s digital product portfolio at a high level to propose the right commercial model that will maximise revenue and meet the customer requirements.
- Building long lasting relationships with your account base.
- Nurturing relationships with key stakeholders within the wider business, including DAD’s, KAD’s, customer service and the Yell agency.
Essential Requirements:
- A full UK driving license is required with no more than 6 points and access to a car
- Demonstrable experience in selling high value digital solutions.
- Ability to demonstrate a highly successful track record of digital sales performance
- A strategic thinker with a high understanding of digital marketing campaigns and technology.
- Resilient and disciplined with tenacity. Never afraid to ask for testimonials which supports their client dedicated ethos.
- Ability to demonstrate a highly effective personal development plan to continuously adapt to the digital market and keep in touch with what our competitors are doing.
- An excellent communicator with the ability to explain complex digital information clearly and concisely.
- Emotionally intelligent, demonstrating respectful, professional and collaborative approaches to team members and supporting functions within the business.
- Task orientated, everyday willing to go the extra mile for their client.
- Flexible – able to adapt to changing priorities and targets and strategies quickly.
Why join us?
- £40,0000 Base and £22,000 OTE
- Car Allowance of either £5200 or £6200 depending on car
- Local bonus and incentive plans
- Savings at over 900 outlets inc. supermarkets, fashion, electronics, and travel
- Access to mind, money and movement wellbeing resources and gym discounts
- Savings on eyecare and free eye tests
- Company-wide and local recognition schemes
- 24/7 Employee Assistance Programme support
- Pension scheme for colleagues aged 22 to State Pension Age
- Life insurance for all
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