Sales & Marketing Content Lead

The role
Sales & Marketing Content Lead

Reporting of the role
This role reports to the Head of Marketing, Local Sales
Overview of the role

This role leads sales & marketing content for Local Sales, helping a 170-strong sales team present Global’s market-leading Audio and Outdoor offer more clearly and effectively to SME advertisers. It focuses on improving the Showpad sales enablement platform, developing high-quality B2B sales content and collateral, and leading selected brand, industry and regional partnerships that support Local Sales priorities.
 

What you'll love about this role

1. Think big

Play a key role in improving how a 170-strong Local Sales team presents Global’s market-leading Audio and Outdoor offer to SMEs.

2. Own it

Take ownership of key sales enablement platforms, B2B content and core materials, and see your work directly support better sales conversations and commercial outcomes.

3. Keep it simple

Turn complex products, messages and proof points into clear, engaging content that helps SMEs understand how advertising with Global can support their business goals.

4. Better together

Work closely with Local Sales, Marketing, product and brand teams to make the best use of content from across the business and adapt it for Local Sales needs.

Measures of success – in the first few months, you would have

• built strong relationships with key Local Sales, Marketing, product and brand stakeholders

• taken ownership of Showpad supplier management and identified clear improvements to platform usability, structure, navigation and content organisation

• reviewed priority sales enablement content and started to improve the quality and usefulness of core materials

• begun reducing duplication and outdated collateral, while helping create a clearer and more usable content structure

• developed or refreshed engaging presentations and collateral for agreed Local Sales priorities and SME conversations

• started to shape a clearer content calendar aligned to commercial priorities, seasonal opportunities and relevant campaigns

• reviewed current and potential partnership opportunities and begun progressing the most relevant ones

Responsibilities of the role
Sales enablement, content and platform management (75%)

• Lead the management and continuous improvement of Showpad as a sales enablement platform for Local Sales

• Manage the Showpad supplier relationship and improve platform usability, including structure, navigation, tagging, searchability and content organisation

• Review, refresh, archive and maintain sales enablement content so materials remain current, useful, consistent and easy to find

• Develop high-quality B2B sales collateral, including presentations, one-pagers, product summaries, proof points and other core materials to support SME sales conversations, drawing on relevant audience, market and performance insight where appropriate

• Create engaging B2B presentations and content in PowerPoint and/or Keynote that bring propositions and commercial stories to life clearly and persuasively

• Work with product, brand and other content owners across the business to adapt existing narratives, messaging and proof points for Local Sales audiences and needs

• Develop new Local Sales narratives, presentations and supporting materials where there are gaps or where content needs more substantial reworking

• Help shape a clear, modular and scalable approach to sales enablement content, reducing duplication and improving consistency

• Introduce and maintain presentation templates, content standards and governance processes that improve quality, brand consistency and ease of use

• Plan and maintain a content calendar aligned to Local Sales priorities, SME audience needs, seasonal moments, sector opportunities and relevant campaigns

• Ensure sales enablement content aligns appropriately with wider marketing activity, website content and agreed Local Sales content strategy

Brand partnerships and co-marketing (25%)

• Identify and manage relevant brand, industry and regional partnership opportunities that support Local Sales awareness, credibility and engagement

• Build and manage relationships with relevant external partners, including selected industry bodies, regional organisations and co-marketing partners

• Support the development and delivery of selected partnership, co-marketing and activation activity aligned to Local Sales priorities

• Work closely with the Senior Manager, Online Marketing & Lead Generation and wider team to ensure partnership activity is aligned with digital campaigns and broader marketing plans

• Track the effectiveness of partnership activity and recommend where to continue, refine or stop activity based on impact and value

What you will need-

• Strong experience creating engaging B2B sales presentations, collateral and content in PowerPoint and/or Keynote

• A strong eye for structure, storytelling and presentation design, with the ability to turn complex propositions into clear, commercially useful materials

• Experience developing, adapting and improving sales enablement content for business audiences

• Confidence working with existing product narratives, messaging and proof points from across a business, and tailoring them effectively for a specific audience or sales need

• Strong content judgement, with the ability to identify what should be created, refreshed, retired, simplified or standardised

• Experience improving the usability, organisation or governance of content platforms or shared sales content environments

• Strong stakeholder management and collaboration skills, with the ability to work effectively across sales, marketing, product and brand teams

• Strong organisational skills, with the ability to prioritise effectively and manage multiple workstreams

• Commercial awareness and a focus on producing content and activity that supports business priorities and stronger SME sales conversations

• A proactive, practical approach and the ability to improve how things work over time

Helpful, but not essential

• Experience using sales enablement platforms such as Showpad

• Experience working in B2B marketing, media, advertising or a similar commercial environment

• Experience supporting partnerships, co-marketing or regional / industry activity