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Role - Regional Sales Manager
Location - Field based
Are you ready to rethink your routine? We’re looking for an experienced Regional Sales Manager to drive sales, lead and oversee all sites within the designated area, including global locations. Reporting into the Head of Retail, and managing our Business Managers, you will ensure that your team consistently delivers a customer-first approach, meets business objectives, and achieves financial targets whilst keeping our people at the heart of everything we do.
This role is field based and requires extensive travel to various locations.
Welcome to Trinny London!
Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.
We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.
Our Values
We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow.
We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.
The Role
Your daily to-dos might look like this:
- Oversee sales revenue for the designated area, ensuring teams meet and exceed targets, delivering year on year growth.
- Responsible for ensuring our stores and departments are achieving their ATV, AUS, Conversion and Sales per hour KPI’s, whilst remaining motivated.
- Drive P&L success by optimising EBITDA through strategic financial planning, budget management, and cross-functional collaboration.
- Working alongside Retail Operations, help to build and manage store stock file accuracy, minimising any losses within the stock loss targets.
- Support our Business Managers to deliver a ‘Customer First’ customer experience, working with Training to ensure teams have excellent product knowledge
- Build strong relationships and partner with host stores maximise sales opportunities.
- Ensure the seamless planning, execution and ownership of new store openings within the covering region.
- Deliver the Retail strategy objectives, taking ownership and accountability for your region and aligning with business objectives
- Maximise sales opportunities with promotional activations across the business, supporting marketing events across the Retail estate.
- Identify opportunities alongside Head of Retail within the covering area, to increase footfall and look at commercial activations that will drive revenue.
- Monitor competitor activities, assess their impact on sales and mitigate these impacts.
- Support, educate and develop Business Managers, conducting performance reviews, coaching and championing their development.
- Ensure succession planning is in place for covering regions in alignment with the People Team.
- Responsible for recruitment of the covering region supporting Business Managers in partnership with the Talent team.
- Foster a sense of ‘togetherness’ and employee engagement across all teams and markets, ensuring everyone feels valued and supported.
- Act as an ambassador for Trinny London, promoting the brand positively internally.
These skills will help you go far in this role:
- Effective multi-site and distance management, with clear communication
- Strong interpersonal communication and organisational skills required
- Flexibility and adaptability to business changes
- Solution focused and resourceful
- Ability to delegate to ensure completion of tasks and effective use of time and resources
- Self-motivated, able to work independently, but also as part of a team
- Build relationships and influence where required to achieve the desired outcomes
- Experience scaling up policies and processes within Retail.
- Experience opening new sites, sales forecasting and budgeting.
- Tech-savvy, with experience of Microsoft office (specifically excel experience).
We love to hear from anybody interested in Trinny London! Although it’s useful to have the skills listed above, we’re always eager to hear from ambitious people looking for their next challenge.
Our mission is to give our customers the tools they need to be their best. And the same goes for our team through our benefits:
Hybrid and flexible working, with core working hours
25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Early Finish Fridays and Summer Fridays)
Welcome to Trinny London Starter Stack and swag
Your Beauty Wallet: You'll receive a £500 annual product allowance to explore and enjoy our full range of Trinny London products
Company discount for yourself, your friends, and family
Vitality health scheme, EAP and Medicash (including dental, optical & audiological care)
An annual personal training and development budget
Enhanced family friendly packages
Pension scheme via Aviva
Cycle to work scheme
T-Parties = many office socials as well as summer and festive celebrations!
Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)
Equal Opportunities
We celebrate diversity within our customers, our products, and within the teams we build. We champion inclusivity and giving everyone a chance to be the best versions of themselves.
We are committed to equality of opportunity across the company and welcome people from all backgrounds, with their unique perspectives, ideas and experiences.
