Product Marketing Manager - Morningstar Indexes

Morningstar's mission is to empower investor success. The Morningstar Indexes business furthers this mission by transforming Morningstar's high-quality investment data, independent research, and technological expertise into innovative, differentiated index products and services. We believe investors deserve choice, and we are committed to being a positive catalyst for change in the index industry.
About the Role
We are seeking a strategic and execution-driven Product Marketing Manager to support the commercialization, positioning, and growth of our global index and data business. This role sits at the intersection of product, research, marketing, and commercial teams, helping articulate the value of our index methodologies, data, and solutions to institutional investors, asset managers, ETF issuers, and other market participants.
You will lead go-to-market strategy for new index launches, develop compelling product narratives and content, and equip sales and client-facing teams with the tools they need to grow adoption across asset classes-including equities, fixed income, ESG/climate, factor, thematic, and multi-asset benchmarks. In addition, this role develops and executes integrated cross-channel campaigns including digital, content syndication, email, webinars, events, social media, thought leadership, and PR initiatives.
Key Responsibilities
Go-to-Market Strategy• Plan and manage go-to-market activities for new index launches, enhancements, and methodology updates.• Collaborate with Index Product, Research, and Sales teams to define target audiences, value propositions, messaging, and commercialization strategy• Coordinate cross-functional stakeholders to ensure alignment across product, marketing, compliance, and communications.• Develop and execute integrated cross-channel campaigns including digital, email, webinars, events, social media, thought leadership, and PR initiatives.• Track campaign performance, analyze metrics, and optimize programs to maximize engagement and lead generation.
Product Positioning & Messaging• Craft clear, differentiated product positioning, narratives, and competitive proof points for core, strategic, and specialty offerings.• Translate complex index methodologies into compelling messaging for ETF issuers, asset managers, investment consultants, and institutional investors.• Maintain a deep understanding of the competitive landscape and key trends.
Content & Thought Leadership• Lead development of product collateral including product briefs, customer stories, sales decks, infographics, methodology summaries, videos, and web content.• Partner with Research/Index Strategy teams to produce thought-leadership pieces on market trends, key investment themes, and index performance insights.• Manage lifecycle updates to product content and ensure accuracy and compliance.
Client & Partner Engagement• Support key strategic relationships with ETF issuers, asset managers, pension funds, index-linked product platforms, and other partners.• Contribute to client meetings, roadshows, conferences, and launch events.
Qualifications
Required• 5-8+ years of experience in product marketing, index/benchmarking, asset management, ETFs, market data, or institutional investing.• Strong understanding of index construction, investment products (ETFs, mutual funds, SMAs), and institutional use cases.• Exceptional writing skills: ability to explain complex concepts clearly and persuasively and version for different channels.• Proven track record executing multi-channel go-to-market initiatives.• Strong project management skills with ability to coordinate cross-functional teams.• Data-driven mindset and comfort working with performance data, flows, charts, and analytics.
Preferred• Experience working at an index provider, ETF issuer, asset manager, or research/data firm.• Familiarity with ESG/climate data, factor models, risk-control strategies, fixed income, and thematic investing.• Ability to create visual, narrative, and quantitative content (PowerPoint, Excel, CRM systems, CMS tools).
What Success Looks Like• Strong partnership with Product and Sales, improving commercial outcomes for key offerings.• High-quality, accurate, investor-ready product content delivered on schedule.• Increased market visibility of new launches and key capabilities.• Sales teams consistently using and valuing your enablement tools.• Thought leadership that differentiates our index philosophy in a competitive market.
Morningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.
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