We are looking for a skilled marketing professional who has experience working closely with sales teams and can build programs to scale and accelerate pipeline generation in the upmarket customer segment. You will partner with marketing, sales, and customer success teams to build strong plays that can be leveraged to help drive deal creation and more customer and prospect engagement for our EMEA Market.
In this role, you will be a key contributor in rapidly growing our reach, engagement, pipeline, revenue, and retention, and therefore, impact both the marketing and sales organizations. Your goal will be to identify the best way to build EMEA prospecting campaigns, leverage the work the central team is doing and drive the adoption of such campaigns with the regional sales teams.
The ideal candidate understands sales cycles and sales prospecting campaigns, especially in EMEA markets, excels at relationship-building, and has excellent communication skills.
Responsibilities:
- Deeply Understand Upmarket Customers: Delve into the unique needs and aspirations of the upmarket customer segment. Align all marketing initiatives to support and amplify their goals, ensuring your strategies resonate with their expectations.
- Proactive Opportunity Identification: Leverage database insights to uncover new opportunities for prospecting and demand generation. Collaborate closely with regional sales teams to develop comprehensive campaigns that target high-value customers, driving substantial revenue growth.
- Strategic Prospecting Programs: Craft and implement strategic prospecting programs tailored to the integrated marketing calendar across EMEA. These programs focus on acquiring net new revenue by engaging the upmarket customer base effectively.
- Foster Strong Stakeholder Relationships: Establish and nurture robust relationships with key stakeholders in Regional Marketing, Sales, Business Development, and Data and Technical Sales teams. This alignment ensures collective success and maximizes results in engaging the upmarket segment.
- Master the EMEA Prospecting Calendar: Take ownership of the EMEA-wide prospecting calendar for GS, coordinating comprehensive plans across France, UKI, DACH, and Nordilux. This calendar will be the cornerstone of aligning efforts and optimizing market impact.
- Targeted Campaigns and Messaging: Design and deploy targeted marketing campaigns across the EMEA region. Tailor messaging to effectively capture the attention of upmarket customers, ensuring meaningful engagement and conversion.
- Data-Driven Optimization: Continuously monitor and analyze KPIs to gauge the impact of marketing initiatives. Utilize data-driven insights to refine strategies and enhance campaign performance, ensuring maximum revenue growth in the upmarket segment.
By focusing on these key areas, you can solidify your presence in the upmarket customer segment and achieve sustained revenue growth across EMEA.
Requirements:
- We're looking for someone who is a self-starter, a great teammate, and someone who has 7+ years of high-tech, sales or marketing experience, preferably in a field-facing role.
- Excellent project management skills
- Strong stakeholder management skills and the ability to hold stakeholders accountable for developing and delivering programs within a very high-velocity, shifting environment
- Ability to work collaboratively in a cross-functional team environment
- A clear understanding of B2B SaaS sales processes, field marketing, and sales enablement content creation
- Solid business acumen, with sales experience or enablement experience, is a must
- Very analytical and uses data to solve problems
- Are an excellent communicator, writer, and storyteller in English.
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
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India Applicants: link to HubSpot India's equal opportunity policy here.
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