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Job Description:
Job Description:
Pet Nutrition's objective is to become a digital-first organisation. To support the global ambition and regional needs a senior digital lead is needed to drive Europe's Digital Marketing digital agenda.
This pivotal role is at the intersection of strategy, technology, and innovation that defines, aligns, and oversees the delivery of end-to-end Digital Marketing Strategy, including business-as-Usual and Transformational objectives. This role also shapes the future of our digital landscape to deliver maximum impact at scale
What will be your key responsibilities?
Leadership & Collaboration
Define and align the Digital Marketing Strategy in partnership with key business leaders, including Marketing, Sales (DBU), and E-commerce, ensuring it supports overarching business objectives. (Partnering with CoE, Global PC and other regional functions)
Drive business value by proactively identifying challenges and opportunities, leveraging digital solutions to enhance pet parents experience and efficiency.
Act as a strategic partner to Marketing, Sales (DBU), and Commercial Excellence teams, driving cross-functional alignment on Mk campaigns (CRM), promotions, innovation launches, and shopper experiences.
Foster a culture of collaboration and innovation across local, regional, and third-party teams, driving engagement and ensuring successful project outcomes.
Collaborate closely with Global Petcare CoE, Global Platforms, Regional Functions, and local markets to ensure digital efforts are integrated into brand plans and go-to-market strategies
Expertise & Innovation
Serve as the go-to expert for Digital Marketing Solutions (MARTECH), providing deep functional expertise on platforms and tech and industry insights (including understanding of Martech integration, data flows, and how a the Martech ecosystem of tech supports and complements the digital marketing function). This includes elements like
Customer Data Platform, Customer Relationship Management, Consent Management, Personalisation, Retail Media Networks…
Continuously identify improvement areas and introduce innovative ideas by leveraging both internal best practices and external trends.
Provide strategic guidance on adoption and change management, working closely with the Regional Growth Team to drive seamless transitions.
Bring thought leadership by external perspective insights from the CPG industry—especially in areas like first-party data strategy, D2C experiences and other trends that are relevant for digital marketing community
Roadmap & Execution
Prioritise and align the Marketing Digital roadmap across regional and global teams.
Work with the PNE Digital Delivery team to ensure successful roadmap execution.
Digital Operations & Optimisation
Oversee the regional Marketing digital ecosystem, ensuring effective support, governance, and continuous improvement. Full end-to-end responsibility of Martech portfolio of tech including understanding of cost of ownership
Simplify and optimize the digital solutions landscape to enhance adoption, while maintaining alignment with the regional functional strategy while partnering with global PC for the GDP transformational agenda
Manage service escalations and lead crisis resolution, ensuring minimal disruption and swift problem-solving for digital solutions.
What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
Skills:
Action Planning, Analyse Current State, Application Development, Assessment, Business Data Modelling, Data Collection and Analysis, IT Data Management, Network/IT security, Planning and Organising, Product Development
Competencies:
Collaborates, Courage, Cultivates Innovation, Decision Quality, Drives Results, Ensures Accountability, Manages Complexity, Nimble Learning, Optimises Work Processes, Tech Savvy
Disclaimer: Mars is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalised as a result of such a request.
