Performance Marketing Manager

Join us, be part of more. 

We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We're energisers. One team of 21,000 colleagues that's energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently - we do it all. We make it, store it, move it, sell it, and mend it. 
 

About your team: 

At British Gas, our mission is to sell it and mend it.   

We’ve been powering the UK’s homes and businesses for over 200 years – but supplying energy is just part of what we do. We’re making the UK greener and more energy efficient, getting closer to Net Zero. By using clever tech like thermostats, heat pumps, solar panels and EV chargers, we’re making it cheaper and easier for our customers to reduce their carbon-footprint.

🚀 Performance Marketing Manager

Location: London | Windsor, UK | Hybrid working

Job Type: 12 months Secondment

We work in a hybrid, Flexible First way—typically spending 1–2 days a week our London agency office. Whether you need to adjust your hours to fit your lifestyle or have specific needs that require a tailored schedule, we’re here to accommodate. Let’s work together to find a solution that works for you and benefits the team. 

🔍 The Team

At British Gas, we have one of the best-known brands in the country. We have a family of door-opening brands and we’re really excited about the future. But we’re also on a journey to change perceptions of our brand.

We’re at a pivotal brand moment as we navigate through a once-in-a-generation cost-of-living crisis and we have big ambitions to play a critical role in driving the nation to Net Zero.

We want to build deeper, more meaningful relationships with our existing, loyal customers and attract a new growth audience to British Gas, which we’ve identified and named Modern Mainstream Britain.

We will do this by building long-term trust, which is a key enabler for growth.

We will also show up with more confidence and express British Gas as a more modern, relatable and progressive brand – transforming from within.

To achieve this, we need to:

• Be truly customer led and fuelled by insight and data

• Be faster and more responsive to competitor actions and cultural and macro-economic moments – we want to embody the spirt of a fast-paced retail brand

• Continue to build on our progress to be bolder, more distinctive and more memorable in our communications

🔍 The Job

To get where we’re going, we need a brilliant Performance Marketing Manager with the vision, passion and energy to drive growth and deliver against commercial and customer goals. You’ll wake up every day hungry to grow our business.

Reporting into the Performance Marketing Lead, you’ll be empowered to lead best-in-class, multi-channel performance marketing campaigns.

💼 Your work

• Lead, plan & deliver distinctive and compelling performance marketing activity to maximise sales & ROMS to support commercial ambitions and brilliant customer outcomes

• Identify and lead opportunities to help maximise profitable sale, connecting our brand with consumers to drive consideration and purchase

• Provide ongoing insight and analysis to understand performance, leveraging data and analytics to identify opportunities to drive growth

• Support the delivery of performance campaigns, from media planning to creative development

• Build attention-grabbing, thumb-stopping and platform-first creative that connects with and drives action from customers

• Ensure alignment of creative and messaging throughout the customer journey

• Support the Performance Marketing Lead to drive commercial performance and support the goals of the Marketing Director, Commercial GMs and Commercial Director

✅ Key skills and experiences

We’re looking for a proactive and analytical performance marketer with 3–5 years’ experience in digital marketing. You’ll be confident using platforms like Google Ads, Meta Ads, and Google Analytics, and comfortable working with data in Excel to uncover insights and opportunities. Ideally, you’ll have experience managing an external agency or leading a small team, and you’ll be able to translate performance data into compelling stories and business cases that influence decision-making.

You’ll be a team player who’s happy to get stuck in, collaborate across departments, and support the wider marketing goals. This role suits someone who thrives in a fast-paced environment, is commercially minded, and is excited by the opportunity to drive growth and make a real impact.

💬 And remember: If you don’t meet all the requirements but feel excited about this role, we still encourage you to apply. We’re building a diverse, talented team where different perspectives spark better ideas.

Why should you apply?  
 
We’re not a perfect place – but we’re a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That’s why we’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too. Visit the link below to discover why we’re a great place to work and what being part of more means for you. 
 
https://www.morethanacareer.energy/britishgas 

If you're full of energy, fired up about sustainability, and ready to craft not only a better tomorrow, but a better you, then come and find your purpose in a team where your voice matters, your growth is non-negotiable, and your ambitions are our priority.

Help us, help you. We would love for you to share any information about yourself throughout our recruitment process so that we can better understand you and help shape your journey.