Performance Marketing Director - Myprotein

Role: Performance Marketing Director

Reporting to: Chief Marketing Officer 

Company: THG 

Business Area: THG Nutrition (Myprotein) 

Location: THG HQ, Manchester (WA15 0AF) - Fully Office Based 

THG Nutrition:  

THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more. 

About the Role 

The Marketing Acquisitions Director will take ownership of all global paid media, affiliate marketing, and performance influencer marketing activities for Myprotein. Managing a large budget and leading a substantial international team of 30+, we are looking for an experienced and talented demand generation specialist with exceptional leadership and people management skills. 

This individual will be responsible for setting and executing the acquisition strategy across Paid Media (PPC, OOH, CTV, Paid Social, Display, App), Affiliate Marketing, and Influencer Marketing. The successful candidate will have an advanced analytical mindset, a deep understanding of the power of creative, proven track record of delivering new & existing customer metrics, and the ability to drive business growth through data-led marketing strategies. 

Key Responsibilities 

• Develop and implement short- and long-term acquisition strategies aligned with business KPIs. 
• Work closely with brand teams to deliver our positioning 
• Oversee and manage large-scale budgets, ensuring efficient allocation of resources to maximise ROI. 
• Drive performance management – leading reporting and analysis requirements across all acquisition channels, providing valuable insights to key stakeholders. 
• Lead, mentor, and develop a high-performing team, fostering a culture of innovation and excellence. 
• Oversee and optimise paid media strategies, including PPC, paid social, display, and app marketing, ensuring data-driven decision-making. 
• Manage the affiliate marketing programme, identifying new partnership opportunities and optimising existing relationships to drive customer acquisition. 
• Lead influencer marketing strategy, working closely with internal and external partners to drive brand awareness and conversions. 
• Collaborate with internal Data Analysis and Data Science teams to understand customer segments and create targeted acquisition strategies. 
• Evolve our measurement framework further beyond MMM & MTA 
• Work closely with marketing insights to define audience strategies and collaborate with creative teams to produce high-performing assets. 
• Continuously test and iterate new acquisition channels, methods, and tactics to enhance efficiency and effectiveness. 
• Align acquisition campaigns with the broader Myprotein campaign calendar, ensuring synergy between brand and performance marketing efforts. 
• Identify and capitalise on new opportunities across all acquisition channels to drive both volume and efficiency. 
• Be an ambassador for the important of brand building, as part of long term sustainable growth 
• Steer our paid asset creative evolution, with a platform focused manner to resonate with relevant audiences 

Experience & Requirements: 

• Strong expertise in Paid Media (PPC, OOH, CTV, Paid Social, Display, App), Affiliate Marketing, and Influencer Marketing. 
• 10+ years of experience managing and leading acquisition marketing teams, with a strong focus on LTV:CaC ratio optimisation. 
• B2C eCommerce background preferred. 
• Proven track record of managing multi-million-pound budgets with a data-driven approach. 
• Experience in driving traffic to international/non-UK eCommerce sites. 
• Minimum of 5 years in a senior leadership role, demonstrating strong stakeholder management and strategic planning capabilities. 
• Strong analytical skills with the ability to translate data insights into actionable strategies. 
• Ability to demonstrate the importance of creative effectiveness 
• Ability to influence and collaborate at all levels of the business. 
• Commercially minded, with a strong numerical aptitude and attention to detail. 
• Highly action-oriented, thriving in fast-paced, high-volume work environments. 
• Strong leadership qualities with a passion for developing and empowering teams. 
• Knowledge & experience with MMM & MTA frameworks 
• Excellent communication and interpersonal skills, ensuring alignment across teams and stakeholders. 

What’s in it for me? 

Career Development 

• Access bespoke development programmes that have been designed and developed by our in-house L&D team. 
• Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider. 

Enhanced Leave 

• 25 days annual leave plus bank holidays. 
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 
• Enhanced maternity and paternity pay, depending on length of service. 
• Up to 10 days compassionate leave. 
• Buy back up to 3 days each year. 
• Unlock 2 days volunteer leave after 12 months 

Wellbeing Support 

• Access face-to-face and virtual appointments with our in-house GP. 
• Access our in-house CBT therapist. 
• Access our 24/7 Employee Assistance Programme (EAP), which is provided by Bupa. 
• State-of-the-art on-site gym. 
• Access to our on-site physio. 

Other Perks 

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme. 
• Subsidised bus pass from Manchester City Centre to our ICON office. 
• Up to 50% staff discount on THG brands. 
• On-site staff shop. 
• Access to on-site barber. 
• Know someone who would be perfect for THG? Refer them and get up to £1,000 when they pass their probation. 
• Anniversary gifts when you hit 5 and 10 years of service. 

We are an equal opportunities employer. 

We’re committed to creating a diverse and inclusive workplace that allows everyone to thrive, and strongly encourage all candidates from all backgrounds and identities to apply. 

Please email talent@thg.com if you require any additional support or need to make any adjustments to our recruitment process. You don’t need to disclose your disability or condition; you just need to let us know what support you need or changes you need to make. If you’re not sure, we can work with you to explore the available options.