You'll be the connective tissue between BNB Chain and its strategic ecosystem partners — from leading DeFi protocols and RWA issuers to gaming studios, infrastructure providers, and institutional players. This is a high-ownership, high-visibility role: you'll architect joint go-to-market campaigns, translate complex technical integrations into compelling narratives, and ensure that partner wins become BNB Chain wins — and vice versa.
This isn't a coordination role. You'll come with strong opinions, sharp writing, and the ability to drive campaigns end-to-end across channels. If you're energized by the intersection of relationships, storytelling, and ecosystem growth in crypto, this is the role for you.
Responsibilities
Own Strategic Partner Relationships
Serve as the primary marketing point of contact for BNB Chain's top ecosystem partners — DeFi protocols, RWA platforms, wallets, and institutional integrations
Build trusted, long-term relationships with partner marketing and growth teams, aligning on shared objectives and joint KPIs
Deeply understand partner products and audiences to craft narratives that resonate across the BNB Chain ecosystem and beyond
Drive Partner GTM from Ideation to Execution
Design and execute co-marketing programs across social, events, newsletters, AMAs, and thought leadership — proactively bringing campaign ideas to the table, not just responding to inbound requests
Translate technical integrations and product launches into clear, differentiated value propositions for developers, traders, builders, and mainstream users
Coordinate across internal teams (BD, content, social media, events, design, PR) and external partner stakeholders to deliver campaigns on time and on message
Create Category-Defining Content
Produce partner case studies, co-authored op-eds, launch announcements, and educational materials that establish BNB Chain as the home of builders
Write and edit copy across formats — social threads, long-form posts, press releases, one-pagers — with precision and voice
Develop sales enablement and co-marketing assets that empower partners to represent BNB Chain credibly in their own channels
Measure and Optimize
Define success metrics for every partner campaign and track performance rigorously
Surface data-driven insights on ecosystem activity to identify the most compelling partner stories and highest-impact opportunities
Report on partner marketing impact with clarity to internal stakeholders and leadership
Requirements
Experience: 5+ years of experience in partner marketing, growth marketing, and experience with blockchain/web3 and/or financial services
Expertise: Deep understanding of blockchain, web3, DeFi, financial services, and growth marketing
Marketing: Experience planning and executing successful marketing campaigns and growth marketing tactics
Collaboration: Experience working cross-functionally to drive GTM execution with internal and external teams
Adaptable: Can manage multiple priorities simultaneously in a fast-paced environment and establish structure and processes that scale
Preferred Skills
Deep understanding of the BNB Chain ecosystem and its key projects.
Experience with RWA, DeFi, and institutional blockchain integrations
Multilingual abilities or experience working in global markets is a plus.
