The Paid Media Marketing Senior Specialist (internally called Digital Marketing Senior Specialist) performs daily campaign management of digital advertising (Facebook, DV360, YouTube, TikTok, future DSPs, etc.) for Cox Automotive related properties and our clients. This role will optimize campaigns, assist with creative asset retrieval, development and implementation, basic troubleshooting, budget management, and maintain campaign performance against target KPI's. This role will work closely with Client Services to ensure internal and external benchmarks are maintained. Ensure maximization of revenue via on-time delivery, quality execution and efficient media spend. This role will interact directly with clients, vendors, and external teams for troubleshooting, information around new products/offerings, platform changes, industry trends, and process improvements.
Key Responsibilities:
Performing daily campaign management of Digital Advertising (Meta, DV360, YouTube, TikTok, etc.) for Cox Automotive related properties and our clients. This includes direct optimization, creative asset retrieval & Implementation, basic troubleshooting, custom ad creation, budget management, and maintaining campaign performance against target KPI's. 55%
Interact daily with internal & external teams including but not limited to agencies, advertisers, sales, and vendors in regards to creative assets, trafficking, optimization, reporting, and process issues, troubleshooting, etc. 15%
Provides performance reporting for clients, ad hoc reporting requests, analyzing delivery and providing insights to leadership. 15%
Represent Cox Automotive Marketing in any client meeting, either in-person or remote. 5%
Maintain strong working relationships with the Client Services, Product, Analytics and Ad Ops teams, keeping them apprised of any issues or anomalies that impacts the larger business. 5%
All other duties as assigned. 5%
** Candidates must possess paid media experience. Individuals located in MT and PT time zones preferred**
Minimum Qualifications :
- Bachelor's degree in a related discipline and 4 years experience in a related field. The right candidate could also have a different combination, such as a master's degree and 2 years experience; a Ph.D. and up to 1 year of experience; or 8 years experience in a related field
- Understanding of the digital advertising technology landscape, media buying and experience interacting with many of the leading players and platforms
- Advertiser, platform, relevant publisher work experience
- Online media buying /ad trafficking experience using various ad platforms (i.e., Facebook, Google DV360, YouTube, Xandr)
- Experience with online ad serving concepts, metrics and media types such as social, display and video
- Proven experience working directly with clients and participating with sales on client visits
- Proficient in MS Outlook, Teams, Excel, Word, PowerPoint
Preferred Qualifications:
- Experience working with the various forms of online creative formals preferred (HTML, JAVA, rich media, etc.)
- Experience related to backend ad server framework and algorithms
- Knowledge of bid management environments such as Programmatic buying and bid management
- Proven expertise in quality assurance and 3rd party platform troubleshooting processes
- Fluency in mathematical concepts relevant to media planning and purchasing
- Proven ability to effectively communicate verbally and in written documentation to all levels within the organization.
- Advanced understanding of ad tags, pixel creation and implementation
- Proven ability to identify and analyze trends in data; deciphering underlying causes and communicating results to clients.
- Proactive, with excellent attention to detail
- Excellent project management and customer service skills.
- Excellent verbal and written communication skills.
- Excellent critical thinking and problem-solving skills.
- Enjoy an ever-changing landscape and growing responsibilities.
- Proven ability to quickly grasp new concepts.
- Proven ability to manage tasks on a tight deadline and be able to handle multiple projects.
USD 72,200.00 - 108,200.00 per year
Compensation:
Compensation includes a base salary of $72,200.00 - $108,200.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
In California, we will consider non-driving candidates who use alternate means of transportation in accordance with applicable law.
Application Deadline: 03/11/2025
About Cox Automotive
At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.
