Manage the complete new vehicle sales journey from initial enquiry through handover. Build customer relationships, demonstrate vehicles, arrange test drives, recommend suitable models, negotiate pricing and finance options, achieve sales targets, maintain CRM records, and convert leads through disciplined follow-up. The role requires automotive sales experience, customer negotiation skills, a valid UK driving licence, and eligibility to work in the UK.
LSH Auto is a UK premium automotive retailer and one of the leading Mercedes-Benz dealership groups. Across new and used vehicle sales and a full range of aftersales services, the business is focused on delivering a high standard of service and helping customers find the right automotive solutions for their needs.
This is an opportunity to join a customer-focused automotive retail environment where the sales experience matters just as much as the result. As a New Car Sales Executive, you will play an important role in helping customers make confident purchasing decisions while representing a premium brand experience throughout the showroom journey.
In this role, you will manage the customer journey from initial enquiry through to vehicle handover, building trust and creating a positive experience at every stage. You will work closely with customers to understand their needs, present suitable options, and support commercial outcomes through strong communication, relationship-building, and attention to detail.
Hours - 40
Salary - £27,010 plus uncapped OTE bonus plus company car
Responsibilities- Guide customers through the full new car sales journey from enquiry to handover.
- Build strong customer relationships and deliver an exceptional showroom experience.
- Demonstrate vehicle features, arrange test drives, and match customers to suitable models.
- Negotiate pricing and finance options to achieve sales targets and maximise revenue.
- Maintain accurate CRM records and follow up leads to convert opportunities into sales.
Requirements
- At least 2 years of sales experience in automotive sales.
- Proven track record of meeting or exceeding vehicle sales targets.
- Experience using a dealership CRM and maintaining strong follow-up discipline.
- Background in customer-facing sales roles involving negotiation with customers, including finance conversations and part-exchange discussions.
- Ability to build repeat business and referral customer relationships.
- Confidence conducting customer test drives and a valid UK driving licence.
- Experience with premium automotive brands is a plus.
- Eligibility to work in the UK.
Benefits
- Colleague Referral Scheme (£500 - £1000)
- A range of Mercedes-Benz training and leadership programmes
- Platinum Plus Rewards Scheme
- Colleague Car Purchase Scheme
- Eye care vouchers
- Life assurance (4 x annual salary)
- 31 days holiday (including bank holidays), rising to 38 days with length of service
- Wellbeing support
- Company pension
- Full uniform provided
- On-site gym
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