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Red Bull UK is currently recruiting for a National Account Manager - Vending to be based in the Field.
As the successful National Account Manager, you will be responsible for achieving volume, profit and net revenue targets, through collaborating with the wider Red Bull business including Field Sales, Logistics, Finance and Marketing, as well as managing the end to end process of our vending channel from route to market through to national scale national customer, as well lead the regional and free trade strategy with your direct report.. You will be expected to build effective relationships with key internal and external stakeholders to deliver profitable growth within your accounts, whilst collaborating extensively with our Global HQ team.
The National Account Manager will have full P&L responsibility and will be required to manage the price, promotion and supply strategy. This role is crucial to the overall delivery of the Vending channel P&L and integral to this role is the ability to effectively manage extensive relationships across a complex network of external stakeholders. The ideal candidate will have an in depth understanding of the vending customer landscape with established relationships across these customers.
Job DescriptionSTRATEGIC DEVELOPMENT
Drive and develop the channel strategy incorporating both the push strategy with the RTM team and pull strategy through the customers and field team.
Identify and open up new distribution opportunities.
Build and execute marketing initiatives across all sectors, ensuring mutual benefit for both Red Bull and the customer.
ACHIEVEMENT OF AGREED VOLUME, PROFIT & NET REVENUE TARGETS
Deliver against targets, which are driven by a clear business plan that caters to both Customer and Red Bull priorities.
Unlock significant distribution through building effective JBP’s with each of the sector leads and buyers by customer.
CUSTOMER CONTACT STRATEGY
Proactively manage the customer contact strategy to remove obstacles to progress and drive the account forward.
Build, maintain and seek out new relationships with key contacts within the channel through timely meetings, communication and presentations to ensure the development of the overall business plan.
Be an expert of the national vending customers, industry events and platforms to execute on and from. Be informed and knowledgeable of the market, competitor movements and strategies.
RED BULL CONTACT STRATEGY
Build and maintain internal contact strategy to help meet overall account KPI’s
Collaborate with Red Bull Global HQ team and cross functional teams including Field Sales, Category, Logistics, Finance, Brand & Shopper teams.
CATEGORY EXPERTISE
Be the expert in Category, Consumer and Customer covering both your customer and Red Bull.
Lead the sales and category relationship to ensure Red Bull is viewed as a credible category partner.
Work closely with internal category contacts and utilise insights to influence customer buying teams.
SUCCESS FACTORS
Drive distribution for Red Bull across the global contract caterers.
Develop strong internal and external relationships.
Achievement of volume, profit and net revenue targets.
Team development – share best practice within team and wider team.
Brand Ambassador – to be an advocate of the brand. Brilliant delivery of the ‘World of Red Bull to all key external contacts and consumers.
QualificationsExperience in working with the major vending operators and proven track record of growing distribution within these customers.
Proven account management and P&L accountability.
Experience building and managing complex relationships both internally and with key external contacts.
Experience of negotiating and running a joint business plan.
Experience of high-level negotiation and complex commercial agreements.
Excellent communication, time management, organisational and presentation skills.
Entrepreneurial self-starter with a focus on results and the customer.
Additional InformationAt Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.
